Advertising

Sponsored Products, DSP, bidding and placement changes — the Amazon advertising news that moves ACOS.

Latest advertising news

‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth — Digiday, discovered October 7, 2026
“According to five media buyers who spoke to Digiday, client spending on Amazon Ads prior to Prime Day is up 15-40%, compared with last year, and expected to grow by as much as a third by the end of 2026.” — Digiday
Amazon Brings 15-Second Autoplay Video Ads to Alexa+ Echo Shows — TechRepublic, discovered October 6, 2026
“Amazon Ads said on Sept. 30 that videos lasting 15 seconds or less can now start in full-screen mode on supported devices, with the sound muted.” — TechRepublic
Amazon DSP puts AI agents at the centre of buying, creative and targeting: Ankur Rathi — Exchange4Media, discovered October 6, 2026
“Speaking at the e4m Real Time Programmatic Advertising Conference 2026, Ankur Rathi, Head, Amazon DSP, Amazon Ads, said AI tools aim to solve problems marketers have battled for years: wastage, efficiency, creative and measurement, now compounded by brand safety, security, and choice.” — Exchange4Media
Amazon unBoxed 2026: How Amazon is Automating Programmatic Advertising with AI - portada-online.com — portada-online.com, discovered October 4, 2026
“At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.” — portada-online.com
Amazon unifies its advertising platform and expands Ads Agent to manage campaigns using artificial intelligence — Marketing4eCommerce, discovered October 1, 2026
“Amazon has unified DSP and Sponsored Ads into Ads Agent and has introduced DVA+, with new AI capabilities to create and optimize campaigns.” — Marketing4eCommerce
New Amazon Review acceleration ads — r/FulfillmentByAmazon, discovered September 30, 2026
Amazon Ads Opens Expert AI Tools to Third-Party Agents for Complex Campaign Work — konsulteer.com, discovered September 30, 2026
At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions — Modern Retail, discovered September 30, 2026
“The company has renamed its unified platform Amazon Ads Agent, with further product launches unveiled today (Sept. 29), including Full-Funnel Campaigns, which combines sponsored ads, display, video and streaming TV within a single campaign.” — Modern Retail
Amazon Ads puts 4-step DVA+ campaign builder in US closed beta — PPC Land, discovered September 29, 2026
“Amazon Ads today set out DVA+, a campaign flow inside Amazon Ads Agent that builds Display, Video and Audio campaigns in four steps, and said the product is in extended closed beta in the United States.” — PPC Land
Amazon Lets Brands Shape Alexa for Shopping Answers — WeRSM, discovered September 29, 2026
“Amazon’s new conversational ad formats let brands influence how Alexa for Shopping explains products and guides customers toward purchase.” — WeRSM
Advertisers Can Directly Influence Amazon’s Alexa Responses — ADWEEK, discovered September 29, 2026
“At Amazon’s annual UnBoxed advertising event held in San Francisco, the e-commerce giant unveiled Branded Conversations, an ad format that appears when consumers tap on prompts surfaced within Alexa for Shopping. Brands can influence the experience people have when they click on the prompt.” — ADWEEK
Amazon Ads And The Amazon DSP Get An Agentic Rebrand — adexchanger.com, discovered September 29, 2026
“Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday.” — adexchanger.com
Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now — Search Engine Journal, discovered September 23, 2026
“In June 2026, this dataset was made free through the end of 2026 (as of the time of this article).” — Search Engine Journal
Amazon stock falls 1.8% after FTC ad lawsuit — scanx.trade, discovered September 21, 2026
“Amazon.com Inc (NASDAQ: AMZN) shares declined 1.80% to $255.09 on Tuesday, extending losses after the Federal Trade Commission filed a lawsuit alleging the company manipulated advertising auctions.” — scanx.trade
Amazon Ads adds agentic tools in Australia — ContentGrip, discovered September 18, 2026
“Launching in open beta in Australia, it allows advertisers, agencies and technology partners to connect external AI tools, including Claude and ChatGPT, with Amazon's advertising systems for campaign creation, reporting and account management.” — ContentGrip

What the experts are saying

Amazon just made Sponsored Brands a one click add on by Steven Pope, September 21, 2026
Amazon is about to change how we run ads. by Mansournorouzi, July 24, 2026
Amazon's PPC console keeps telling me to pause our best customer-acquisition cam by Mansournorouzi, May 28, 2026
'Sicherlich nicht mehr lange kostenlos' habe ich vor 4 Wochen geschrieben 🎯 Am by Florian Nottorf, March 17, 2026
From January 1, 2026, Amazon changed how it attributes sales to ads, giving more by Prem Gupta, February 10, 2026
(2) Activity | Prem Gupta | LinkedIn by Prem Gupta, January 20, 2026
PPC does not fix a broken listing It exposes it Every click you buy into a half- by Steven Pope, May 21, 2026
Amazon keeps changing the Sponsored Brands playbook. Check out these recent SB c by Will Haire, May 13, 2026
Sponsored Brands werden zu Auto-Kampagnen 🎯 Vor drei Monaten habe ich hier gesc by Florian Nottorf, May 12, 2026
Your Amazon ads convert at 25% in one placement and 7% in another. Most sellers by Anthony Nguyen, April 28, 2026
Der Search Term hat convertiert. Setz ihn trotzdem auf negativ! 🎯 Klingt erstma by Florian Nottorf, February 25, 2026
Amazon's rolling out a big update to Sponsored Brands product collections sta... by Mansournorouzi, January 28, 2026
Post | Feed | LinkedIn by Florian Nottorf, October 20, 2025
(1) Feed | LinkedIn by Ouriel Rybski, February 27, 2025
Amazon shipped an ad placement this year that you cannot bid on, target, or opt by Michael Erickson Facchin, September 11, 2026
Your conversion rate dropped so you lowered your bids. by Elizabeth Greene, September 9, 2026
Do not turn on DSP until branded search is actually defended. by Gabriel Caceros, September 9, 2026
Before you change a single bid, check your days of coverage. by Elizabeth Greene, September 6, 2026
Video in Sponsored Products is going to become increasingly important for you to by Andrewbailiff, July 24, 2026
Dayparting is not a hack. by Gabriel Caceros, July 21, 2026
"New-to-brand" in Amazon's world has a precise definition: a customer who has NO by Anthony Nguyen, July 13, 2026
The TOS modifier goes up to 900%. Sounds like a power tool. It's usually a grena by Anthony Nguyen, July 5, 2026
A click on top of search converts 3 to 5x higher than a click further down the p by Noah Wickham, July 4, 2026
An Prime Day klickt halb Deutschland. Am Morgen danach siehst du nur 60% der Ums by Florian Nottorf, June 18, 2026
Not all impressions are equal. The placement your ad lands in changes everything by Anthony Nguyen, June 14, 2026
Running exact, phrase, and broad match in the same ad group is one of the most c by Anthony Nguyen, June 12, 2026
Für die optimalen Gebotsanpassungen musst du auch an deinem Basisgebot schrauben by Florian Nottorf, June 9, 2026
Auto-assembled is mid. Intent-matched is videomaxxing. There's a new checkbox in by Liranhirschkorn, June 4, 2026
Sponsored Brand ads NO longer include custom images??? I did not expect this to by Destaney Wishon, May 6, 2026
Amazon just gave sellers a way to make their most important ads seriously more a by Christophermrawlings, April 29, 2026
The countdown to Prime Day has begun. The biggest risk this year? Thinking you h by Laura Meyer, April 28, 2026
64% des Brand-Traffic landet in den falschen Kampagnen 🎯 Ich hab mir in einem A by Florian Nottorf, March 19, 2026
Amazon just rebuilt Sponsored Brands from the ground up. No more custom headline by George Barnett Reid 👀, March 5, 2026
Amazon hat Sponsored Brands komplett umgebaut. Deine Custom Images? Braucht kein by Florian Nottorf, February 27, 2026
Search | LinkedIn by Mansour Norouzi, October 27, 2025
Search | LinkedIn by Himanshu Verma, August 18, 2025
I keep coming back to this one. by Elizabeth Greene, September 21, 2026
New in the Amazon Ads console: "Use AI to expand and optimize in multiple countr by Isaac Gross, September 20, 2026
Amazon just added a new setting to the ads console: "Targeting with AI" (beta) by Mansournorouzi, September 9, 2026
Amazon just changed what your ads do. by Vanessa Hung, August 11, 2026
Exact match and auto campaigns are not the same investment. by Elizabeth Greene, August 8, 2026
"You don't need to do anything." by Liranhirschkorn, August 7, 2026
Dayparting is not a hack. by Gabriel Caceros, July 28, 2026
Here's what most sellers do when inventory gets low: by Anthony Nguyen, July 5, 2026
Your best PPC keyword is probably sitting in your pause pile right now by Steven Pope, July 2, 2026
Your PPC budget gets spent the same way at 3 AM as it does at 7 PM by Noah Wickham, July 2, 2026
Running exact, phrase, and broad match in the same ad group is one of the most c by Anthony Nguyen, July 1, 2026
Amazon just added a checkbox to your ad reports. It quietly admits the old numbe by Liranhirschkorn, June 25, 2026
Most Amazon accounts find that 70–80% of their search-term spend goes entirely t by Michael Erickson Facchin, June 18, 2026
Here's what most sellers do when inventory gets low: by Anthony Nguyen, June 15, 2026

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