Advertising
Sponsored Products, DSP, bidding and placement changes — the Amazon advertising news that moves ACOS.
Latest advertising news
- Amazon Ads adds agentic tools in Australia — ContentGrip, discovered September 18, 2026
What the experts are saying
- Amazon is about to change how we run ads. by mansournorouzi, July 24, 2026
- Amazon's PPC console keeps telling me to pause our best customer-acquisition cam by mansournorouzi, May 28, 2026
- 'Sicherlich nicht mehr lange kostenlos' habe ich vor 4 Wochen geschrieben 🎯 Am by florian-nottorf, March 17, 2026
- From January 1, 2026, Amazon changed how it attributes sales to ads, giving more by prem-gupta-15307a215, February 10, 2026
- (2) Activity | Prem Gupta | LinkedIn by Prem Gupta, January 20, 2026
- PPC does not fix a broken listing It exposes it Every click you buy into a half- by steven-pope, May 21, 2026
- Amazon keeps changing the Sponsored Brands playbook. Check out these recent SB c by willhaire, May 13, 2026
- Sponsored Brands werden zu Auto-Kampagnen 🎯 Vor drei Monaten habe ich hier gesc by florian-nottorf, May 12, 2026
- Your Amazon ads convert at 25% in one placement and 7% in another. Most sellers by anthony-nguyen-%F0%9F%9F%A2-30522ba7, April 28, 2026
- Der Search Term hat convertiert. Setz ihn trotzdem auf negativ! 🎯 Klingt erstma by florian-nottorf, February 25, 2026
- Amazon's rolling out a big update to Sponsored Brands product collections sta... by mansournorouzi, January 28, 2026
- Post | Feed | LinkedIn by Florian Nottorf, October 20, 2025
- (1) Feed | LinkedIn by Ouriel Rybski, February 27, 2025
- Amazon shipped an ad placement this year that you cannot bid on, target, or opt by michael-erickson-facchin, September 11, 2026
- Your conversion rate dropped so you lowered your bids. by elizabeth-greene-junglr, September 9, 2026
- Do not turn on DSP until branded search is actually defended. by gabriel-caceros-528077bb, September 9, 2026
- Before you change a single bid, check your days of coverage. by elizabeth-greene-junglr, September 6, 2026
- Video in Sponsored Products is going to become increasingly important for you to by andrewbailiff, July 24, 2026
- Dayparting is not a hack. by gabriel-caceros-528077bb, July 21, 2026
- "New-to-brand" in Amazon's world has a precise definition: a customer who has NO by anthony-nguyen-%F0%9F%9F%A2-30522ba7, July 13, 2026
- The TOS modifier goes up to 900%. Sounds like a power tool. It's usually a grena by anthony-nguyen-%F0%9F%9F%A2-30522ba7, July 5, 2026
- A click on top of search converts 3 to 5x higher than a click further down the p by noahwickham, July 4, 2026
- An Prime Day klickt halb Deutschland. Am Morgen danach siehst du nur 60% der Ums by florian-nottorf, June 18, 2026
- Not all impressions are equal. The placement your ad lands in changes everything by anthony-nguyen-%F0%9F%9F%A2-30522ba7, June 14, 2026
- Running exact, phrase, and broad match in the same ad group is one of the most c by anthony-nguyen-%F0%9F%9F%A2-30522ba7, June 12, 2026
- Für die optimalen Gebotsanpassungen musst du auch an deinem Basisgebot schrauben by florian-nottorf, June 9, 2026
- Auto-assembled is mid. Intent-matched is videomaxxing. There's a new checkbox in by liranhirschkorn, June 4, 2026
- Sponsored Brand ads NO longer include custom images??? I did not expect this to by destaney-wishon, May 6, 2026
- Amazon just gave sellers a way to make their most important ads seriously more a by christophermrawlings, April 29, 2026
- The countdown to Prime Day has begun. The biggest risk this year? Thinking you h by lauracatherinemeyer, April 28, 2026
- 64% des Brand-Traffic landet in den falschen Kampagnen 🎯 Ich hab mir in einem A by florian-nottorf, March 19, 2026
- Amazon just rebuilt Sponsored Brands from the ground up. No more custom headline by georgereid23, March 5, 2026
- Amazon hat Sponsored Brands komplett umgebaut. Deine Custom Images? Braucht kein by florian-nottorf, February 27, 2026
- Search | LinkedIn by Mansour Norouzi, October 27, 2025
- Search | LinkedIn by Himanshu Verma, August 18, 2025
- New in the Amazon Ads console: "Use AI to expand and optimize in multiple countr by isaac-gross-289818ba, September 20, 2026
- Amazon just added a new setting to the ads console: "Targeting with AI" (beta) by mansournorouzi, September 9, 2026
- Amazon just changed what your ads do. by vanessa-hung, August 11, 2026
- Exact match and auto campaigns are not the same investment. by elizabeth-greene-junglr, August 8, 2026
- "You don't need to do anything." by liranhirschkorn, August 7, 2026
- Dayparting is not a hack. by gabriel-caceros-528077bb, July 28, 2026
- Here's what most sellers do when inventory gets low: by anthony-nguyen-%F0%9F%9F%A2-30522ba7, July 5, 2026
- Your best PPC keyword is probably sitting in your pause pile right now by steven-pope, July 2, 2026
- Your PPC budget gets spent the same way at 3 AM as it does at 7 PM by noahwickham, July 2, 2026
- Running exact, phrase, and broad match in the same ad group is one of the most c by anthony-nguyen-%F0%9F%9F%A2-30522ba7, July 1, 2026
- Amazon just added a checkbox to your ad reports. It quietly admits the old numbe by liranhirschkorn, June 25, 2026
- Most Amazon accounts find that 70–80% of their search-term spend goes entirely t by michael-erickson-facchin, June 18, 2026
- Here's what most sellers do when inventory gets low: by anthony-nguyen-%F0%9F%9F%A2-30522ba7, June 15, 2026
- Most sellers prepare for Prime Day by asking: “How much should we raise bids?” B by elizabeth-greene-junglr, June 11, 2026
- Seriously, are you just blindly raising bids? Stop touching your placement modif by elizabeth-greene-junglr, June 4, 2026
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