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By Ouriel Rybski · February 27, 2025 · Curated by George's Blog
47.5% of Amazon Brands Are Losing Money on Off Amazon AdsAmazon enabled Off Amazon Ads for all Sponsored Products campaigns.Your Sponsored Products may now run on Amazon-owned external sites.At first, this sounds like an exciting opportunity. More exposure, more traffic… right?We analyzed 40 brands at GNO Partners, and here’s what we found:• 47.5% had terrible ROI• 35% had too little spend to judge• 17.5% saw better ROI than Amazon trafficAmazon enabled this by default, so you want to check your PPC performance now.How to check yours:• Go to Advertising Reports → Download SP Placement Report• Find the "Off Amazon" placement data• Aggregate the data with simple formulas to analyze your true performance quickly.What to do next:• Bad results? Head to the campaign setting and pause Off Amazon Ads.• Good results? Keep running + check again in 30 days.• No spend yet? Check back in 15 days.Want to analyze this in 2 minutes for your brand?I created a sheet with simple formulas to check your performance. Comment "Off Amazon," and I'll send it over.P.S.We’re analyzing 120+ Amazon brands that work with us at GNO Partners—follow me at Ouriel for the latest results.