The Wire
Amazon and ecommerce news as it is found, with the time each story was discovered. Scored for relevance, deduplicated across outlets. Checked hourly. Last updated October 30, 2026.
Latest stories
- — 2026 Toys & Games Safety Sheet DV Fiasco — r/FulfillmentByAmazon · Marketplace policy
“<!-- SC_OFF --><div class="md"><p>Hey all,</p> <p>A large brand I work with just got 1,000+ toy listings flagged that they need to work with a TIC Lab to DV all their safety sheets.” — r/FulfillmentByAmazon
- — Amazon Section 3 Suspension – Extensive Supply Chain Documentation, Countless Appeals and Calls, FBA Inventory Held, and Ongoing Fees. Desperately Seeking Help. — r/FulfillmentByAmazon · Marketplace policy
- — Amazon introduces returnless refunds in Europe - Ecommerce News — Ecommerce News - Europe · Logistics & FBA
“FBA Returnless Resolutions, which has been available on Amazon.com for some time, was launched this week by Amazon in Europe .” — Ecommerce News - Europe
- — Early spending and creative refreshes key to Black Friday advertising success, says Lebesgue — InternetRetailing · Advertising
“The company’s latest BFCM Advertising Benchmark Report found that the cost of reaching shoppers on Meta rose by 51% during Black Friday Cyber Monday (BFCM) week compared with September.” — InternetRetailing
- — Anyone testing what makes Alexa for Shopping recommend a product? — r/FulfillmentByAmazon · AI & tools
“Amazon replaced Rufus with Alexa for Shopping in May, and there’s no application or setting to get your products in it.” — r/FulfillmentByAmazon
- — Amazon Sets 2026 Holiday Return Window, Says It Will Apply Every Year — Value Added Resource (2 outlets) · Marketplace policy
“Amazon's extended holiday return policy will once again begin November 1st for 2026, with eligible purchases returnable through the end of January. This year, the company is also telling sellers they can expect the same policy going forward.” — Value Added Resource
- — Why This Festive Season Is Getting More Expensive For Ecommerce Sellers — Inc42 · Seller economics
- — Faster, lower cost packs for Amazon Liquids Seller of Rubio Monocoat — Sustainable Packaging News · Logistics & FBA
- — Grindstore reports 61% fall in EU orders since new customs charges took effect — ChannelX · Macro & retail
“Figures provided by Grindstore show it received 2,371 EU retail orders between the 1st of July and 8th of October this year, compared with 6,128 during the equivalent period in 2025—a fall of 61.3%, representing 3,757 fewer orders.” — ChannelX
- — : FBM sellers: the Dec 18 prepaid return label change, and what I’d set up now — r/FulfillmentByAmazon · Marketplace policy
“<!-- SC_OFF --><div class="md"><p>Quick PSA because I’ve seen a few people confused about this.</p> <p>From <strong>December 18, 2026</strong>, returns on seller-fulfilled (FBM) orders in the US need a <strong>prepaid return label within 7 calendar days</strong> of the return request, or a full refund.” — r/FulfillmentByAmazon
- — USPS Can Bill Sellers for Foreign Duties — Practical Ecommerce · Marketplace policy
“Effective October 19, the rule establishes procedures for collecting or reimbursing foreign duties, taxes, and import fees.” — Practical Ecommerce
- — FBA shipment blocked for 2 months: “No fulfilment centres in the destination country capable of receiving the product” — r/FulfillmentByAmazon · Logistics & FBA
“Amazon Support reviewed the listing and said two attributes were causing the issue:</p> <ul> <li>The expiration date setting needs to be “No” or…” — r/FulfillmentByAmazon
- — Sudden ROAS Drops Since September? — r/FulfillmentByAmazon · Advertising
“The suggested ppc cost increase is dramatic: 5x increased cost that far exceeds what the category should support, up to $5 a click for an average $10-$17 sell price in the category.” — r/FulfillmentByAmazon
- — Amazon Great Indian Festival 2026 lifts seller sales 3.5 times in first week — Indian Television Dot Com (2 outlets) · Seller economics
“Seller sales rose 3.5 times above business-as-usual levels during the first week, as small businesses, new sellers, women entrepreneurs and traditional artisans reported stronger demand.” — Indian Television Dot Com
- — Big-Box Briefing: How brands are juggling new marketplaces this holiday season — Modern Retail · Competitors
“The retail giant said its third-party marketplace grew close to 50% year over year during the quarter ending April 30, its fastest growth rate in years , according to Marketplace Pulse.” — Modern Retail
- — GST reforms from November 1 to simplify e-commerce seller registration, fast-track refunds — The Economic Times · Marketplace policy
- — Selling supplements on EU marketplaces from the UK: why your stock location matters more than your listing — ChannelX · Marketplace policy
“On the 1st of July 2026, the EU added a flat customs duty of €3 on goods in parcels worth €150 or less.” — ChannelX
- — Amazon Great Indian Festival 2026 drives 3.5X seller sales, SMB participation rises 30 per cent — ET Retail, Storyboard18 (2 outlets) · Seller economics
- — Amazon shuts Black Friday deal submissions for sellers on October 20 — PPC Land (2 outlets) · Marketplace policy
- — Herpes ‘Remedies’ Sold on Amazon and Walmart Pose Public Health Risk, FDA Warns — Infectious Disease Advisor · Marketplace policy
- — Amazon forces prepaid return labels on US seller orders from December 18 — PPC Land · Marketplace policy
- — Nearly 30% of holiday budgets expected to be spent by the end of October — Modern Retail · Macro & retail
“According to the consulting firm’s annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than last year, and 28% of shoppers’ budgets are expected to be exhausted by the end of October — the highest level reported in six years.” — Modern Retail
- — Amazon's $100-a-day Full-Funnel campaigns hand targeting to AI, ADOTAT says — PPC Land · Advertising
- — Amazon Ads' ₹15,000 starter budget falls short of its ₹500-a-day advice — PPC Land · Advertising
“The video recommends about ₹500 a day but describes the first 45 to 60 days as a ₹15,000 commitment, and 45 to 60 days at ₹500 actually comes to ₹22,500 to ₹30,000.” — PPC Land
- — FUNDS MOVED TO ACCOUNT LEVEL RESERVE — r/FulfillmentByAmazon · Marketplace policy
“<!-- SC_OFF --><div class="md"><p>As of October 16, my entire balance on both Amazon.ca and Amazon.com has been moved to Account Level Reserve.” — r/FulfillmentByAmazon
- — FBA Inventory Received in Full but 37 Units Remain Unavailable After Six Weeks - No Clear Resolution from Seller Support — r/FulfillmentByAmazon · Logistics & FBA
“The remaining 37 units have continued to appear under reserved inventory, with no clear explanation of their location or expected release date.” — r/FulfillmentByAmazon
- — Amazon Brand Awareness Ad Tool Emerges From Beta 01/27/2025 — MediaPost · Advertising
- — FedEx, UPS delivery prices set for record-high Q4: TD Cowen/AFS — Supply Chain Dive · Logistics & FBA
- — Dozens File Joint Nitrous Oxide Addiction Lawsuit Against Amazon, Third-Party Retailers — AboutLawsuits.com · Marketplace policy
“Amazon and several retailers who sell through the shopping website face a multi-plaintiff lawsuit alleging they knowingly sold nitrous oxide illegally for recreational use, resulting in addictions and injuries.” — AboutLawsuits.com
- — UK to make online marketplaces collect seller VAT – report — Retail Insight Network · Marketplace policy
- — Nectar Launches Customer Atlas, Extending Amazon Marketing Cloud Audience Targeting From Display Into Search Bidding — Yahoo Finance · Advertising
- — AI agents are coming between you and your customers — MarTech · AI & tools
- — Amazon DSP advertisers in 9 countries get brand penetration maps without AMC — PPC Land · Advertising
“Geographic Insights and Activation, known as GIA, "now offers pre-built penetration indices directly in the location widget of DVA+ with advanced settings, allowing advertisers to visualise brand penetration and activate geographic optimisation without Amazon Marketing Cloud (AMC) set-up," according to Amazon.” — PPC Land
- — As anyone else been having a nightmare with the Amazon C2C shipping from UK to EU? — r/FulfillmentByAmazon · Logistics & FBA
“Amazon has added a new validation, where box gross weight must be greater than the total net (units per box × net per unit) Yet if you have an error nowhere on seller central will it tell you.” — r/FulfillmentByAmazon
- — Texas Moves To Reverse Sales Tax On Marketplace Seller Fees — Value Added Resource · Marketplace policy
“Comptroller Don Huffines signed an executive order September 30 directing his office to amend Rule 3.330, which classifies certain online marketplace services as taxable data processing.” — Value Added Resource
- — How Amazon Fall Prime Day went for sellers — Modern Retail (2 outlets) · Macro & retail
“According to Adobe Analytics tracking, U.S. retailers drove $9.86 billion in online sales from October 6 to 7, representing 8.5% growth year over year.” — Modern Retail
- — Amazon Fiasco — r/FulfillmentByAmazon · Marketplace policy
“Amazon to down a listing saying it wasn't organic.</p> <p>We provided letters along with our USDA…” — r/FulfillmentByAmazon
- — Amazon adds two new China airfreight service offerings — Air Cargo News · Logistics & FBA
“Amazon Global Logistics has added two new service offerings for its airfreight operation between China and the US.” — Air Cargo News
- — FTC and 22 states sue Amazon for allegedly inflating ad prices for 1.2 million advertisers — Mashable (2 outlets) · Advertising
- — FSSAI issues notices to Dr Reddy’s, Nestle Health Science, Amazon, Flipkart for misleading claims — Asia Insurance Post · Marketplace policy
“FSSAI said that the notices have been issued to Dr Reddy’s, Nestle Health Science, Tirupati Wellness Pvt Ltd, Flipkart India, Amazon Seller Services and Netmeds Healthcare regarding non-compliant advertising and claims for product ‘CELEVIDA GLP+’ on e-commerce platforms.” — Asia Insurance Post
- — Amazon launches 2 new China-to-US air freight options — Supply Chain Dive · Logistics & FBA
- — New Ecommerce Tools: October 7, 2026 — Practical Ecommerce · AI & tools
“ShipStation , a shipping and logistics platform for small and mid-sized businesses, has launched Ship with Walmart , giving Walmart Marketplace sellers direct access to negotiated rates within the ShipStation platform for U.S. domestic shipments.” — Practical Ecommerce
- — ‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth — Digiday · Advertising
“According to five media buyers who spoke to Digiday, client spending on Amazon Ads prior to Prime Day is up 15-40%, compared with last year, and expected to grow by as much as a third by the end of 2026.” — Digiday
- — Amazon Brings 15-Second Autoplay Video Ads to Alexa+ Echo Shows — TechRepublic · Advertising
“Amazon Ads said on Sept. 30 that videos lasting 15 seconds or less can now start in full-screen mode on supported devices, with the sound muted.” — TechRepublic
- — Amazon DSP puts AI agents at the centre of buying, creative and targeting: Ankur Rathi — Exchange4Media · Advertising
“Speaking at the e4m Real Time Programmatic Advertising Conference 2026, Ankur Rathi, Head, Amazon DSP, Amazon Ads, said AI tools aim to solve problems marketers have battled for years: wastage, efficiency, creative and measurement, now compounded by brand safety, security, and choice.” — Exchange4Media
- — Amazon, Crocs Sue Sellers Over Alleged Classic Clog Dupes — Law360 · Marketplace policy
- — Amazon's AWS Rate Hike Wins Wall Street Backing as Seller Tools Get an AI Boost — AD HOC NEWS · AI & tools
“At its Accelerate conference on September 30, the company unveiled new capabilities for its Seller Assistant and advertising controls, aimed at helping independent vendors run campaigns more efficiently and manage inventory without delays.” — AD HOC NEWS
- — Amazon’s October Prime Day Is the Big Holiday Test for Brands — ADWEEK · Macro & retail
“Prime Big Deal Days—which some may call “October Prime Day”—runs Oct. 6-7. Amazon said some deals will offer discounts of 55% or more, with most products at the lowest prices of the year so far.” — ADWEEK
- — October is the last month to fix the economics of Black Friday returns — ChannelX · Marketplace policy
“The €3 customs charge has already changed the economics of low-value ecommerce shipments, Product Identifiers become mandatory on the 1st of November, and the orders placed during peak will begin returning after Christmas.” — ChannelX
- — Amazon unBoxed 2026: How Amazon is Automating Programmatic Advertising with AI - portada-online.com — portada-online.com · Advertising
“At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.” — portada-online.com
- — Is SodaTide Legit? Company Answers the Most-Searched Questions About Its Reviews, Testing and Unauthorized Sellers After Identifying 612 Unauthorized Listings — The Des Moines Register · Marketplace policy
- — Big-Box Briefing: What to watch for as Amazon, Target and Walmart host their fall sales — Modern Retail · Macro & retail
“Amazon’s Prime Big Deal Days will take place on October 6-7; Walmart’s Fall Deals Sale will run from October 5-11; and Target Circle will host a sale for members of its free Target Circle loyalty program on October 6-7.” — Modern Retail
- — AI Threatens Amazon Advertising Engine Before E-Commerce Impact — RS Web Solutions · AI & tools
“In 2025, the company reported a staggering $69 billion in advertising revenue, reflecting a 22% increase year-over-year, as per its Q4 2025 earnings report.” — RS Web Solutions
- — Amazon and Walmart Want Merchants’ Software Budgets — PYMNTS.com · AI & tools
“Amazon’s upgraded Seller Assistant can continuously monitor a merchant’s business and recommend or execute actions within seller-defined limits. Its new Multichannel Selling tool brings orders, inventory and catalogs from Walmart, eBay, TikTok Shop and Shopify into Seller Central.” — PYMNTS.com
- — Amazon unifies its advertising platform and expands Ads Agent to manage campaigns using artificial intelligence — Marketing4eCommerce · Advertising
“Amazon has unified DSP and Sponsored Ads into Ads Agent and has introduced DVA+, with new AI capabilities to create and optimize campaigns.” — Marketing4eCommerce
- — Amazon Accelerate 2026: New Tools Give Small Sellers More Capacity, Simplicity, and Global Reach — Small Business & Entrepreneurship Council · AI & tools
“This year’s event was held in Seattle from September 22-24, and several significant announcements related to AI agents , multichannel-commerce connectivity , and global selling .” — Small Business & Entrepreneurship Council
- — New Amazon Review acceleration ads — r/FulfillmentByAmazon · Advertising
- — Amazon's Seller Assistant gains 24/7 pricing and restocking workflows — PPC Land · AI & tools
“Sellers signing up by December 31 get a Quick Plus year worth up to $720, as a Claude plugin opens in US beta.” — PPC Land
- — Amazon Business Sets 90% Business-Hour Delivery Requirement for Sellers — Distribution Strategy Group · Marketplace policy
“Sellers in Amazon’s U.S. store must maintain a Business Hour Delivery Rate of at least 90% for qualifying seller-fulfilled shipments to Amazon Business customers, according to Amazon.” — Distribution Strategy Group
- — Why WD-40 Skipped a Traditional Shoot for AI-Generated Product Campaign — LBB - LBB — LBB - Little Black Book · AI & tools
“The resulting assets ran across Sponsored Brands and Amazon DSP, with Amazon reporting a 50% increase in average daily sales following their introduction.” — LBB - Little Black Book
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