The Wire · Advertising · November 12, 2026

Agencies lose Amazon's legacy DVA fee setting after January 31, 2027

Reported by PPC Land. Relevance 83 of 100 for Amazon sellers.

More advertising on the wire

85 of Amazon's 156 unified report dimensions apply to Sponsored Products — PPC Land, discovered November 12, 2026
Amazon’s AI Ad Push Runs Into a Trust Problem — WeRSM, discovered November 10, 2026
“The FTC alleges that Amazon imposed surcharges of up to 50% on ordinary shopping days and 250% during major retail events, generating an additional $87 million during the 2022 holiday season.” — WeRSM
FTC and 22 States file updated antitrust complaint against Amazon — Digital Watch Observatory, discovered November 5, 2026
“The updated complaint alleges that Amazon secretly raises advertising prices by up to fifty per cent above auction results on ordinary days and by up to two hundred and fifty per cent on major shopping days such as Prime Day or Black Friday.” — Digital Watch Observatory
Holy Ads — r/FulfillmentByAmazon, discovered November 5, 2026
“<div class="md"><p>Anyone notice the massive amount of ad slots that popped into the SERPs today. Our scrapes are seeing 16-20 ad slots above the fold vs 8-12 organic. </p> <p>This is for the Grid Layout on a Browser (PC/Mac).” — r/FulfillmentByAmazon
CPI | Amazon Accused of Rigging Ad Auctions With Hidden Fees of Up to 250% — PYMNTS.com, discovered November 5, 2026