The Wire · Advertising · November 15, 2026
Amazon advertisers in Ireland and five other countries get DVA+
Reported by PPC Land. Relevance 77 of 100 for Amazon sellers.
More advertising on the wire
- Amazon puts Sponsored Products ads inside Audible, free during beta — PPC Land, discovered November 15, 2026
- Amazon's $78bn ad machine now sets the defaults agencies buy inside — PPC Land, discovered November 14, 2026
- Amazon caps its automated DVA+ campaigns at 20 products — PPC Land, discovered November 14, 2026
- Unified reporting — PPC Land, discovered November 13, 2026
“The phrase is used loosely across marketing software, but in advertising it now most often refers to a specific product: the reporting system Amazon Ads opened in beta on November 11, 2025 and made generally available on June 8, 2026.” — PPC Land
- Agencies lose Amazon's legacy DVA fee setting after January 31, 2027 — PPC Land (2 outlets reporting), discovered November 12, 2026
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- From January 1, 2026, Amazon changed how it attributes sales to ads, giving more by Prem Gupta, February 10, 2026