The Wire · Advertising · November 14, 2026

Amazon caps its automated DVA+ campaigns at 20 products

Reported by PPC Land. Relevance 86 of 100 for Amazon sellers.

More advertising on the wire

Unified reporting — PPC Land, discovered November 13, 2026
“The phrase is used loosely across marketing software, but in advertising it now most often refers to a specific product: the reporting system Amazon Ads opened in beta on November 11, 2025 and made generally available on June 8, 2026.” — PPC Land
Agencies lose Amazon's legacy DVA fee setting after January 31, 2027 — PPC Land (2 outlets reporting), discovered November 12, 2026
85 of Amazon's 156 unified report dimensions apply to Sponsored Products — PPC Land, discovered November 12, 2026
Amazon’s AI Ad Push Runs Into a Trust Problem — WeRSM, discovered November 10, 2026
“The FTC alleges that Amazon imposed surcharges of up to 50% on ordinary shopping days and 250% during major retail events, generating an additional $87 million during the 2022 holiday season.” — WeRSM
FTC and 22 States file updated antitrust complaint against Amazon — Digital Watch Observatory, discovered November 5, 2026
“The updated complaint alleges that Amazon secretly raises advertising prices by up to fifty per cent above auction results on ordinary days and by up to two hundred and fifty per cent on major shopping days such as Prime Day or Black Friday.” — Digital Watch Observatory