Marketplace policy

Amazon rule changes, fee schedules, compliance deadlines and enforcement — what sellers are required to do, and by when.

Latest marketplace policy news

• 2026 Toys & Games Safety Sheet DV Fiasco — r/FulfillmentByAmazon, discovered October 29, 2026

  “<!-- SC_OFF --><div class="md"><p>Hey all,</p> <p>A large brand I work with just got 1,000+ toy listings flagged that they need to work with a TIC Lab to DV all their safety sheets.” — r/FulfillmentByAmazon

• Amazon Section 3 Suspension – Extensive Supply Chain Documentation, Countless Appeals and Calls, FBA Inventory Held, and Ongoing Fees. Desperately Seeking Help. — r/FulfillmentByAmazon, discovered October 29, 2026
• Amazon Sets 2026 Holiday Return Window, Says It Will Apply Every Year — Value Added Resource (2 outlets reporting), discovered October 27, 2026

  “Amazon's extended holiday return policy will once again begin November 1st for 2026, with eligible purchases returnable through the end of January. This year, the company is also telling sellers they can expect the same policy going forward.” — Value Added Resource

• : FBM sellers: the Dec 18 prepaid return label change, and what I’d set up now — r/FulfillmentByAmazon, discovered October 25, 2026

  “<!-- SC_OFF --><div class="md"><p>Quick PSA because I’ve seen a few people confused about this.</p> <p>From <strong>December 18, 2026</strong>, returns on seller-fulfilled (FBM) orders in the US need a <strong>prepaid return label within 7 calendar days</strong> of the return request, or a full refund.” — r/FulfillmentByAmazon

• USPS Can Bill Sellers for Foreign Duties — Practical Ecommerce, discovered October 25, 2026

  “Effective October 19, the rule establishes procedures for collecting or reimbursing foreign duties, taxes, and import fees.” — Practical Ecommerce

• GST reforms from November 1 to simplify e-commerce seller registration, fast-track refunds — The Economic Times, discovered October 22, 2026
• Selling supplements on EU marketplaces from the UK: why your stock location matters more than your listing — ChannelX, discovered October 21, 2026

  “On the 1st of July 2026, the EU added a flat customs duty of €3 on goods in parcels worth €150 or less.” — ChannelX

• Amazon shuts Black Friday deal submissions for sellers on October 20 — PPC Land (2 outlets reporting), discovered October 20, 2026
• Herpes ‘Remedies’ Sold on Amazon and Walmart Pose Public Health Risk, FDA Warns — Infectious Disease Advisor, discovered October 20, 2026
• Amazon forces prepaid return labels on US seller orders from December 18 — PPC Land, discovered October 19, 2026
• FUNDS MOVED TO ACCOUNT LEVEL RESERVE — r/FulfillmentByAmazon, discovered October 18, 2026

  “<!-- SC_OFF --><div class="md"><p>As of October 16, my entire balance on both Amazon.ca and Amazon.com has been moved to Account Level Reserve.” — r/FulfillmentByAmazon

• Dozens File Joint Nitrous Oxide Addiction Lawsuit Against Amazon, Third-Party Retailers — AboutLawsuits.com, discovered October 15, 2026

  “Amazon and several retailers who sell through the shopping website face a multi-plaintiff lawsuit alleging they knowingly sold nitrous oxide illegally for recreational use, resulting in addictions and injuries.” — AboutLawsuits.com

• UK to make online marketplaces collect seller VAT – report — Retail Insight Network, discovered October 15, 2026
• Texas Moves To Reverse Sales Tax On Marketplace Seller Fees — Value Added Resource, discovered October 10, 2026

  “Comptroller Don Huffines signed an executive order September 30 directing his office to amend Rule 3.330, which classifies certain online marketplace services as taxable data processing.” — Value Added Resource

• Amazon Fiasco — r/FulfillmentByAmazon, discovered October 9, 2026

  “Amazon to down a listing saying it wasn't organic.</p> <p>We provided letters along with our USDA…” — r/FulfillmentByAmazon

• FSSAI issues notices to Dr Reddy’s, Nestle Health Science, Amazon, Flipkart for misleading claims — Asia Insurance Post, discovered October 8, 2026

  “FSSAI said that the notices have been issued to Dr Reddy’s, Nestle Health Science, Tirupati Wellness Pvt Ltd, Flipkart India, Amazon Seller Services and Netmeds Healthcare regarding non-compliant advertising and claims for product ‘CELEVIDA GLP+’ on e-commerce platforms.” — Asia Insurance Post

• Amazon, Crocs Sue Sellers Over Alleged Classic Clog Dupes — Law360, discovered October 6, 2026
• October is the last month to fix the economics of Black Friday returns — ChannelX, discovered October 5, 2026

  “The €3 customs charge has already changed the economics of low-value ecommerce shipments, Product Identifiers become mandatory on the 1st of November, and the orders placed during peak will begin returning after Christmas.” — ChannelX

• Is SodaTide Legit? Company Answers the Most-Searched Questions About Its Reviews, Testing and Unauthorized Sellers After Identifying 612 Unauthorized Listings — The Des Moines Register, discovered October 4, 2026
• Amazon Business Sets 90% Business-Hour Delivery Requirement for Sellers — Distribution Strategy Group, discovered September 30, 2026

  “Sellers in Amazon’s U.S. store must maintain a Business Hour Delivery Rate of at least 90% for qualifying seller-fulfilled shipments to Amazon Business customers, according to Amazon.” — Distribution Strategy Group

• Amazon's test-once pilot cuts seller compliance costs by up to 60% — PPC Land, discovered September 29, 2026

  “If you sell toys, one round of testing can now count towards several countries' rules, and by the end of 2026 one shipment into Amazon's warehouses is meant to reach buyers in eight countries.” — PPC Land

• Amazon FBA From Canada: What Canadian Sellers Now Pay to Ship Into US Warehouses — Lakeland Currents, discovered September 28, 2026

  “Canadian FBA sellers now face a 50% Section 338 duty on covered goods, tighter importer of record rules, and full entry on every shipment.” — Lakeland Currents

• Amazon sellers watch as inventory vanishes into pending-order purgatory — The Register, discovered September 25, 2026

  “Reports began appearing on September 20. Within days, some sellers – often individuals or small businesses – said their entire stock of certain high-value products had become trapped in pending orders that were not clearing.” — The Register

• Mapped out how many days Express Payout cuts from sale to bank — r/FulfillmentByAmazon, discovered September 24, 2026

  “Then you request the payout (or wait for your next scheduled one). • Before: ACH took 3-5 business days, so the money landed around the 11th to 13th, later if a weekend got in the way. • Now: within 24 hours, weekends included, so the 9th. You save 3-5 days per payout, which helps.” — r/FulfillmentByAmazon

• Amazon is getting rid of the summaries for disbursements? — r/FulfillmentByAmazon, discovered September 24, 2026

  “<!-- SC_OFF --><div class="md"><p>Unless I am mistaken there is no way to get the Summaries for the 2 week disbursements in the new seller central.” — r/FulfillmentByAmazon

What the experts are saying

• Three Amazon changes just went live. All of them affect your Prime Day outcome. by Elizabeth Greene Junglr, May 12, 2026
• Prime Day deadlines are moving earlier. ⚠️ Timelines just got tighter. Amazon re by Will Haire, April 30, 2026
• Post | Feed | LinkedIn by Tyler Wallis, October 20, 2025
• Amazon Expands Commercial Liability Insurance Requirements by Will Haire, September 22, 2026
• 1️⃣ Amazon may hide brand names in titles, risking lost keywords and sales. If y by Helium10, September 19, 2026
• (1) Feed | LinkedIn by Vanessa Hung, August 30, 2025
• 𝐈𝐭 𝐩𝐚𝐲𝐬 𝐭𝐨 𝐛𝐞 𝐰𝐞𝐥𝐥-𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐨𝐧 𝐭𝐡𝐞 𝐨𝐥' 𝐭𝐚𝐱 𝐟𝐫� by George Barnett Reid 👀, June 16, 2021
• 1️⃣ Amazon may hide brand names in titles, risking lost keywords and sales. If y by H10bradley, September 19, 2026
• You have until October 31 to confirm you want the benefits by Vanessa Hung, July 5, 2026
• Amazon just expanded compliance requirements for lithium batteries and battery-p by Will Haire, May 19, 2026
• Amazon is tightening price control. And yet, somehow, a handful of brands are st by Brandon Fishman, May 12, 2026
• Amazon just hit sellers with 3 margin changes in 10 days. April 15: Ad spend now by Mansour Norouzi, April 28, 2026
• Amazon just dropped 11 platform changes in a single week. Who on your team is ac by George Barnett Reid 👀, March 17, 2026
• (2) Activity | Vanessa Hung | LinkedIn by Vanessa Hung, January 20, 2026
• (5) Post | Feed | LinkedIn by Chris McCabe, August 25, 2025
• A brand name on Amazon is not a text field by Steven Pope, September 11, 2026
• Q4 2026 dates are out, and luckily fees are frozen. by Vanessa Hung, July 21, 2026
• Amazon is changing how product titles show up. I created something for the commu by Brett Bohannon, June 12, 2026
• Amazon's new title policy isn't really about title length. It's about mobile and by Tyler Wallis, June 11, 2026
• Your UPC is wrong and you do not know it yet Most sellers find out the hard way by Steven Pope, April 21, 2026
• Amazon just removed the payment float on ad spend. Starting April 15, costs dedu by George Barnett Reid 👀, April 11, 2026
• Big Spring Sale 2026 has official dates. Deal submissions for the Big Spring Sal by Vanessa Hung, February 21, 2026
• Search | LinkedIn by Vanessa Hung, January 12, 2026
• Post | Feed | LinkedIn by Tyler Wallis, September 22, 2025
• (17) Post | LinkedIn by Vanessa Hung, September 29, 2024
• Zero sales no longer exempt you from this. by Vanessa Hung, September 15, 2026
• Amazon just changed how FBM penalties work. by Vanessa Hung, September 13, 2026
• Trademark isn't optional on Amazon anymore. by Adam Weiler, September 4, 2026
• Throwing review-removal budget at a product before checking why it's getting bad by Danan Coleman, September 3, 2026
• If your Amazon titles are over 75 characters on Monday, Amazon decides what gets by Ted Gibson, July 24, 2026
• Amazon is quietly changing how A+ Content works by Steven Pope, June 14, 2026
• 𝗬𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆 𝗜 𝗽𝗼𝘀𝘁𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗔𝗺𝗮𝘇𝗼𝗻 𝗼𝘃𝗲𝗿𝗿𝗶𝗱𝗶𝗻𝗴 by James Wakefield 🟡, May 30, 2026
• 6 things Amazon sellers need to know today. 👇 ❶ Court just ordered CBP to relea by Jaspinall, March 8, 2026
• Search | LinkedIn by Vanessa Hung, September 29, 2025
• Search | LinkedIn by Vanessa Hung, September 8, 2025
• (1) Search | LinkedIn by Brett Bohannon, September 1, 2025
• (5) Post | Feed | LinkedIn by Brett Bohannon, August 25, 2025
• Amazon has announced that for 2025, there will be no increases to U.S. referral by George Barnett Reid 👀, November 28, 2024
• Nobody warned us Amazon would be touching bundles again. by Vanessa Hung, September 22, 2026
• There is a consequence of the new Amazon ad billing that almost nobody is talkin by Michael Erickson Facchin, September 22, 2026
• Pack math just became a conversion problem by Steven Pope, September 17, 2026
• Compliance requests do not shout by Steven Pope, September 14, 2026
• CEO. by Aaron Moore, September 14, 2026
• As from August 31, Amazon will temporarily deactivate individual FBM offers that by Will Haire, September 2, 2026
• Reserved inventory can mean frozen forever. by Vanessa Hung, September 2, 2026
• What changed in my catalog last night? by Adam Weiler, August 11, 2026
• Amazon has officially confirmed a new requirement for brands using AI-generated by Will Haire, July 29, 2026
• Amazon tightened the rules for supplements earlier this year, and the bit I thin by Ted Gibson, July 23, 2026
• Your delivery metric just became a rule for FBM. by Vanessa Hung, July 16, 2026
• Amazon is changing product titles again... and most sellers are focused on the w by Byoungsfl, July 16, 2026

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