Amazon has officially confirmed a new requirement for brands using AI-generated
By Will Haire · July 29, 2026 · Curated by George's Blog
Amazon has officially confirmed a new requirement for brands using AI-generated imagery.
If your product images or A+ Content include photo-realistic AI-generated people
⤷ you'll now need to tag those images with the appropriate metadata
This change follows recent legislation requiring advertisers to disclose when images or videos contain photo-realistic AI-generated people.
If your team is using AI to create lifestyle images or marketing assets, now is a good time to review your workflow and make sure your content meets Amazon's new requirements.