Seller economics
Referral fees, margins, pricing and profitability — how the numbers actually work for Amazon sellers and brands.
What the experts are saying
- Prime Big Deal Days is not just Prime Day in a different font. by Gabriel Caceros, September 22, 2026
- Deal fees get locked the day you submit by Steven Pope, September 6, 2026
- Every catalog carries passengers by Steven Pope, September 16, 2026
- 𝗬𝗼𝘂 𝗮𝗿𝗲 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝘄𝗶𝗻 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. by James Wakefield 🟡, July 23, 2026
- DON'T CUT PRICE WITHOUT PROTECTING MARGIN by Will Haire, June 13, 2026
- A 7-day stockout doesn't just cost you 7 days of revenue It costs you 90 days of by Noah Wickham, May 26, 2026
- Stop optimizing for ROAS. Start optimizing for contribution dollars per click. R by Gabriel Caceros, May 26, 2026
- Losing the Buy Box is not always obvious That is what makes it dangerous A hijac by Steven Pope, April 17, 2026
- Post | Feed | LinkedIn by Marty Borotsik, September 22, 2025
- Selling your product cheaper outside of Amazon is not always the advantage selle by Brandon Young, September 12, 2026
- Days of inventory on hand is a comforting number. by Adam Weiler, September 8, 2026
- A brand spent $500 on listing photography to save money by Noah Wickham, July 5, 2026
- Amazon’s auto buy feature is going to change how brands plan promotions. If you by Liranhirschkorn, May 30, 2026
- Most Amazon sellers think Prime Day preparation starts a few days before the eve by Brandon Young, May 13, 2026
- Imagine having 44 ASINs sending traffic nowhere... A supplement brand upgraded i by Vanessa Hung, April 22, 2026
- The listing that looks like your best seller might be quietly losing money. Not by Nicholas Hodge, February 25, 2026
- 𝗔𝗺𝗮𝘇𝗼𝗻 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗻𝗲𝗲𝗱 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. by James Wakefield 🟡, September 18, 2026
- Founder: Amazon changed our price again. by Brandon Fishman, August 12, 2026
- The best-selling items on Prime Day 2026 were protein shakes, trash bags, and ca by Brandon Fishman, July 28, 2026
- Amazon Is Giving Resellers More Visibility by Will Haire, July 21, 2026
- Reviews don't directly affect rank. But they massively affect the thing that doe by Anthony Nguyen, July 7, 2026
- Most FBM sellers think Customer Service by Amazon by Steven Pope, June 24, 2026
- Don’t fall victim to the number 1 reason brands lose money on Prime Day by Jasonlandro, June 22, 2026
- Prime Day is not a 48 hour event It is a 90 day rank cycle Brands fixating on th by Steven Pope, May 29, 2026
- Most Amazon sellers think Prime Day preparation starts a few days before the eve by Brandon Young, May 13, 2026
- ROAS is lying to you. And it's costing you the brands that actually win. We onbo by Gabriel Caceros, May 12, 2026
- If Amazon tells you an ASIN is uneconomic, most vendors panic. The ones who've b by Ant Finch, April 29, 2026
- What would change in your Amazon business if you knew which 20% of your catalogu by Ant Finch, April 1, 2026
- Your main image is perfect. Your title is optimized. You're ranked #5 in sear... by John Aspinall ✱, January 28, 2026
- Reasons not to go out of stock on Amazon by George Barnett Reid 👀, July 22, 2020
- Nobody has ever left a review for a product they did not buy by Steven Pope, August 17, 2026
- Amazon is opening the Featured Offer race to more sellers by Steven Pope, July 16, 2026
- I talked to a brand last week that thought they were doing $2 million a month on by Brandon Fishman, June 24, 2026
- Same SKU, same warehouse, same FBA fees, three different ways to sell it by Noah Wickham, June 18, 2026
- Subscribe & Save sits in your Amazon dashboard right now and most brands haven't by Noah Wickham, June 11, 2026
- You can have a margin problem caused entirely by where you sit in your category. by Ant Finch, May 21, 2026
- Most Amazon vendor teams think about fill rate as an operational metric. I think by Ant Finch, May 15, 2026
- Most Amazon vendor teams treat margin and growth as a trade off. The vendors win by Ant Finch, May 5, 2026
- 72% of Amazon traffic is mobile. But most A+ Content is designed on desktop. The by Kamaljit Singh, February 21, 2026
- Amazon's A+ Content can increase your CVR by 3-10%. But only if you build it for by Will Haire, February 21, 2026
- Search | LinkedIn by Martin Heubel, December 8, 2025
- Search | LinkedIn by Vanessa Hung, November 3, 2025
- Feed | LinkedIn by Mansour Norouzi, October 8, 2025
- Search | LinkedIn by Brett Bohannon, September 22, 2025
- (3) Search | LinkedIn by Adam Weiler, July 29, 2025
- 𝗬𝗼𝘂 𝗮𝗿𝗲 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗔𝗺𝗮𝘇𝗼𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗻𝘂𝗺� by James Wakefield 🟡, September 18, 2026
- Two Amazon customers can have identical lifetime value and one is still worth no by Liranhirschkorn, September 15, 2026
- 𝗬𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴. by James Wakefield 🟡, September 9, 2026
- 𝗬𝗼𝘂 𝗽𝘂𝘁 𝘆𝗼𝘂𝗿 𝘄𝗵𝗼𝗹𝗲 𝗿𝗮𝗻𝗴𝗲 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻. by James Wakefield 🟡, August 12, 2026
- 𝗬𝗼𝘂𝗿 𝗯𝗲𝘀𝘁𝘀𝗲𝗹𝗹𝗲𝗿 𝗼𝗻 𝗩𝗲𝗻𝗱𝗼𝗿 𝗖𝗲𝗻𝘁𝗿𝗮𝗹 𝗶𝘀 𝗹𝗼𝘀𝗶𝗻𝗴 by James Wakefield 🟡, July 24, 2026
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