DON'T CUT PRICE WITHOUT PROTECTING MARGIN
By Will Haire · June 13, 2026 · Curated by George's Blog
DON'T CUT PRICE WITHOUT PROTECTING MARGIN
Prime Day is not the time to race to the bottom.
Before submitting a deal, run the numbers and account for:
→ Deal fees
→ Higher PPC costs (auction competition typically increases during Prime Day)
→ FBA fees
Many sellers generate record revenue during Prime Day while watching their profit margins shrink.
Know your floor price before you submit a deal.
If inventory is limited, reconsider participating.
⤷ Running out of stock during or immediately after Prime Day can create longer-term challenges than missing the event altogether.
If you can't properly support the increased demand, it may be better to maintain pricing and preserve inventory.
Read more: https://lnkd.in/euZrDRME