Most Amazon vendor teams treat margin and growth as a trade off. The vendors win
By Ant Finch · May 5, 2026 · Curated by George's Blog
Most Amazon vendor teams treat margin and growth as a trade off.
The vendors winning on Amazon deliver sales and margin together.
They grow the ASINs where margin is already healthy.
They fix margin on issue ASINs before scaling them.
And they exit the ASINs where one or the other is not possible.
The mistake most teams make is applying the same investment to the whole range. Same Ad budget per category.
Same promotional support per event.
Same commercial focus.
Your range has three tiers, whether you've named them or not:
ASINs worth growing — strong conversion, good margin, healthy Net PPM, room to take market share.
ASINs worth fixing — volume potential but margin leaking somewhere specific.
ASINs worth exiting — neither the margin nor the sales justify the resource.
Growth built on tier one funds the fixes in tier two.
Tier three is probably not worth the time or effort.
Which tier is getting most of your team's attention right now?
----
🚀 I help Amazon vendors increase their margins by 5-20% in 90 days.