Nov/Dec is where margin gets given away for growth. I use the term given away be
By Ant Finch · October 1, 2026 · Curated by George's Blog
Nov/Dec is where margin gets given away for growth.
I use the term given away because guardrails aren't agreed until the event is live, and then everyone is chasing units sold.
Before BF/CM align on these points..
✔ Maximum dept of discount by ASIN, based on its net margin.
✔ No stacking of deals on an ASIN that's already discounted.
✔ Ad spend measured against invoice sales, not retail sales.
✔ Who can approve funding above the agreed limit
✔ A pre and post event review of sales, volume and margin forecast vs actual
Every one of these is boring to do, but they stop events going wrong from a margin perspective.
Agree the limits in October.
Which of these does your team not have in place today?
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🚀 I help Amazon vendors fix the issues that slow sales and kill margin.