Almost every vendor I review is increasing ad spend faster than they're improvin
By Ant Finch · September 30, 2026 · Curated by George's Blog
Almost every vendor I review is increasing ad spend faster than they're improving the bottom line and that is not scalable long term.
Sales and ads dashboards make it look ok.
Ads are efficient - let's keep going!
I don't want vendors finding out at year end that growth was all paid for, rather than earned organically through the right product, with the right content. There has to be balance, otherwise growth isn't sustainable.
As a vendor I'd want to see share of paid versus organic sales weekly.. 30/70 or close to..
If 40%+ of your sales are paid - you possibly have an organic visibility issue that needs to be addressed.
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🚀 I help Amazon vendors fix the issues that slow sales and kill margin.. turning Amazon from a problem child account into a key growth channel.