๐ฌ๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ถ๐ ๐ด๐ฟ๐ผ๐๐ถ๐ป๐ด.
By james-wakefield-amazon-consultant ยท September 9, 2026 ยท Curated by George's Blog
๐ฌ๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ถ๐ ๐ด๐ฟ๐ผ๐๐ถ๐ป๐ด.
Your margin is shrinking. Nobody has joined those two numbers up.
The Amazon person reports revenue to the board. It looks good. Up 20% year on year.
Finance sees the margin. It looks worse. Down from 35% to 28%. But they blame COGS or freight, not the channel.
Nobody is tracking what Amazon actually costs.
Co-op went up 2 points. Chargebacks doubled because nobody fixed the packaging. Shortages crept in and nobody disputed them. The advertising budget grew but nobody checked whether it was selling profitable lines.
Each of those is someone else's problem. Together, they eat the margin.
This is what happens when Amazon is run by one person who owns the revenue number and nothing else. Growth looks like progress. The P&L says otherwise.
๐ง๐ต๐ฒ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐๐ต๐ฎ๐ ๐ด๐ฟ๐ผ๐ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐๐ฎ๐ฏ๐น๐ ๐ผ๐ป ๐๐บ๐ฎ๐๐ผ๐ป have someone who sees all of it. Revenue, deductions, ad spend, chargebacks, shortages. One view. One owner.
Most do not. Most are growing and losing money at the same time.
๐๐ฟ๐ผ๐๐๐ต ๐๐ถ๐๐ต๐ผ๐๐ ๐๐ถ๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ is just cost you have not found yet.