Most Amazon sellers think Prime Day preparation starts a few days before the eve
By Brandon Young · May 13, 2026 · Curated by George's Blog
Most Amazon sellers think Prime Day preparation starts a few days before the event.
That’s usually a mistake.
Prime Day planning often starts 30, 60, even 90 days beforehand.
Because there are several things sellers need to get right:
Inventory forecasting
Pricing strategy
Keyword targeting
Campaign scaling
Profitability planning
One of the biggest mistakes I see is sellers lowering prices too early.
Then when Prime Day arrives, Amazon requires even deeper discounts for badges and deal participation.
Now margins disappear.
The goal should not be maximizing revenue for Amazon.
The goal should be growing your brand profitably.
That means understanding:
• expected sales lift
• competitor performance trends
• conversion-driving keywords
• campaign expansion strategy
• inventory requirements
This is where most sellers either gain market share…
or create operational problems.
At Seller Systems Academy, this is exactly what we help sellers prepare for.
If you want to learn more: https://lnkd.in/e4FzkRXN
Are you planning Prime Day strategically… or reacting to it?
#AmazonSeller #PrimeDay #AmazonFBA #FBA #Amazon #EcommerceGrowth