Selling your product cheaper outside of Amazon is not always the advantage selle
By Brandon Young · September 12, 2026 · Curated by George's Blog
Selling your product cheaper outside of Amazon is not always the advantage sellers think it is.
When you build an omnichannel brand, pricing decisions on one marketplace can affect how your products perform on another.
If you are selling the exact same product elsewhere for less, Amazon can compare those prices.
That creates a problem.
But there is an important distinction when the products themselves are different.
Imagine selling a 21 oz version of your product through another retailer while offering a 25 or 26 oz version exclusively on Amazon.
Now the customer is not looking at two identical products with two different prices.
You have created a different offer for each channel.
This is why successful Amazon sellers need to think beyond simply listing the same SKU everywhere.
An omnichannel strategy should consider product assortment, sizing, pricing, positioning, and how each channel fits into the broader business.
Amazon might have one variation.
Your website might have another.
A retail partner might carry another.
The goal is not to make things different just for the sake of being different.
The goal is to build an assortment that makes sense for the customer and the economics of each channel.
As sellers expand beyond Amazon, these decisions become increasingly important.
You are no longer managing one marketplace.
You are managing a brand.
Data Dive can help you understand the Amazon side of your strategy and where the demand exists:
https://lnkd.in/e2h4mCJ2
For sellers operating across multiple channels, do you prefer keeping the same products everywhere or creating channel specific variations?
#AmazonFBA #AmazonSeller #Ecommerce #Omnichannel #AmazonBusiness #BrandBuilding #DataDive