Amazon’s auto buy feature is going to change how brands plan promotions. If you
By Liranhirschkorn · May 30, 2026 · Curated by George's Blog
Amazon’s auto buy feature is going to change how brands plan promotions.
If you haven’t seen it, customers can now set products to auto buy. They lock in a price and a, and Amazon orders for them automatically if the price they set hits.
It’s new, so Amazon doesn’t surface this data to brands yet.
But the data is going to be there. And brands need to see it.
Imagine knowing 4,000 customers had auto buy active on your product at $29 before next month even starts. That’s guaranteed volume. A revenue floor you can see before you spend a dollar on ads.
Now imagine planning a deal on top of that.
Right now brands run promotions on past data and assumptions guesses. Give us the active auto buy count and the locked-in prices, and we can forecast real guaranteed sales before we ever commit.
Amazon watches what the seller community asks for. Let’s make this one loud enough to surface.
Personally, I love Waka Coffee and Tea . Bought it at $16 last year and I’ve got my auto buy set and ready (don’t judge me for it being decaf)
Just waiting for it to kick in. No pressure, David Kovalevski .