Amazon Great Indian Festival 2026 drives 3.5X seller sales, SMB participation rises 30 per cent

Reported by ET Retail, Storyboard18. Relevance 76 of 100 for Amazon sellers.

More seller economics on the wire

Amazon sellers say the company's pricing policies can affect how easily customers find their products. The dispute centers on the Buy Box, which features the "Add to cart" and "Buy now" buttons. Business Insider interviewed sellers who say losing that placem — LinkedIn, discovered November 9, 2026
Amazon’s Fees and Ads Near Its Retail Sales — Marketplace Pulse, discovered November 5, 2026
“Amazon collected $66.1 billion from seller fees and advertising in the third quarter, equal to 96.6% of the $68.5 billion it made selling goods online itself.” — Marketplace Pulse
Why This Festive Season Is Getting More Expensive For Ecommerce Sellers — Inc42, discovered October 27, 2026
Amazon Great Indian Festival 2026 lifts seller sales 3.5 times in first week — Indian Television Dot Com (2 outlets reporting), discovered October 23, 2026
“Seller sales rose 3.5 times above business-as-usual levels during the first week, as small businesses, new sellers, women entrepreneurs and traditional artisans reported stronger demand.” — Indian Television Dot Com