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By Martin Heubel · December 8, 2025 · Curated by George's Blog
🚨🇪🇺 Breaking: #Amazon announces major referral and FBA fee reductions for European sellers. 👇
The online retailer has unveiled one of its largest fee cuts in years:
From December 2025 and February 2026, referral fees and FBA charges will drop across all major EU5 marketplaces. On average, sellers will save £0.15/€0.17 per unit. In high-volume categories, the impact is far greater.
FBA outbound fees in Germany, the UK, France, Italy and Spain will fall by roughly £0.26/€0.32 per shipment.
For categories like Clothing, Home, Pet and Grocery, referral fees will drop by up to 67%, depending on RSP band. Amazon also expands its Low-Price FBA structure up to £20/€20, reducing fees by around £0.40/€0.45 per unit.
1P vendors starting their #AVNs should take note and use the 3P fee update as a reason to reduce their trade terms with #Amazon.
Full update here:
https://lnkd.in/e9PNNHzg
#amazonnews #amazonstrategy