๐ฌ๐ผ๐ ๐ฎ๐ฟ๐ฒ ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐๐ฟ๐ผ๐ป๐ด ๐ป๐๐บ๏ฟฝ
By james-wakefield-amazon-consultant ยท September 17, 2026 ยท Curated by George's Blog
๐ฌ๐ผ๐ ๐ฎ๐ฟ๐ฒ ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐๐ฟ๐ผ๐ป๐ด ๐ป๐๐บ๐ฏ๐ฒ๐ฟ.
Revenue tells you how much Amazon sold. It does not tell you how much you kept.
Most boards see Amazon revenue and call it success.
But revenue does not include terms. It does not include chargebacks, shortage claims, co-op, freight costs or damage allowances.
It does not include the cost of the team managing the channel.
๐ง๐ต๐ฒ ๐ป๐๐บ๐ฏ๐ฒ๐ฟ ๐๐ต๐ฎ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ ๐ป๐ฒ๐ ๐ฐ๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป.
Revenue minus every Amazon-specific cost. What actually lands in your business after the channel has taken its share.
Most brands do not calculate it. Some do not even know which costs to include.
That means the board is making decisions about a channel it does not really understand.
Grow faster. Invest more. Cut the team. All based on a number that hides half the picture.
๐ง๐ต๐ฒ ๐ณ๐ถ๐ฟ๐๐ ๐๐๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐๐บ๐ฎ๐๐ผ๐ป ๐บ๐ฎ๐๐๐ฟ๐ถ๐๐ is knowing your real number. Not the one in the quarterly report. The one that tells you whether this channel is actually working.