๐๐บ๐ฎ๐๐ผ๐ป ๐ฑ๐ผ๐ฒ๐ ๐ป๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ.
By james-wakefield-amazon-consultant ยท September 18, 2026 ยท Curated by George's Blog
๐๐บ๐ฎ๐๐ผ๐ป ๐ฑ๐ผ๐ฒ๐ ๐ป๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ.
That is not what you want to hear. But it changes how you should operate.
Most brands assume they have leverage with Amazon. They think their products are hard to replace.
For a handful of global names, that is true.
For everyone else, Amazon has options. Private label. Parallel imports. A competitor in your category willing to accept worse terms.
๐ง๐ต๐ฒ ๐น๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐๐ผ๐ ๐๐ต๐ถ๐ป๐ธ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ is usually based on your retail value. But Amazon does not think like a retailer.
Amazon fills categories. It does not build partnerships.
If your product goes out of stock, Amazon fills the gap with whatever converts. If your terms are too high, Amazon finds a cheaper route.
You are one of millions of products. Your brand matters to your customers. It does not matter to Amazon's algorithm.
This is not a reason to leave the channel. Amazon is still where your customers shop.
But it is a reason to stop negotiating like you hold the cards.
๐ง๐ต๐ฒ ๐๐บ๐ฎ๐๐ผ๐ป ๐ ๐๐๐ต is that your brand carries weight on the platform. The reality is that your operations do.