Amazon is changing how product titles show up. I created something for the commu
By Brett Bohannon · June 12, 2026 · Curated by George's Blog
Amazon is changing how product titles show up.
I created something for the community. Here is a little update on whats happening although im sure you have seen it already.
Based on the announcement sellers have started receiving, product titles in most categories will need to be 75 characters or less, including spaces, starting July 27, 2026. Amazon is also introducing item highlights: an additional 125 searchable characters that can carry supporting details that no longer fit in the title.
If you work on Amazon listings, you can probably feel the operational headache already.
What I created for the community: https://lnkd.in/g_YyHB-a
Its on open workflow that you can make yours. The foundation are below, but here is the deal... make it better. Thats right you and everyone that might use it.. make it better... see something that maybe you would add? create an issue in the github repo. Maybe feature that you would add on? add a PR.
If you don't know how to do the above, thats ok. Take the URL paste it into claude and say i have an addition I want to add to this repo and explain what you would like to add and it will help you. You can also have Codex or Claude Code do it for you.
Lets make this process easier for everyone, agencies, brands it doesn't matter.
if you have any questions let me know and I'll help you out.
V1 of the workflow:
The core idea is that the old title still contains signal.
A good rewrite should not start from a blank page. It should start by asking:
Which terms are already in the title?
Which ones appear in the first 75 characters?
Which ones fall into the overflow?
Which terms have search volume?
Which terms are essential to product identity?
Which terms are risky from a compliance standpoint?
Which terms belong in item highlights instead of the title?
Then the rewrite can be scored.
The open workflow currently suggests this weighting:
40% retained weighted keyword value
25% compliance fit
20% readability and shopper intent
15% risk flags, such as missing brand, unclear product type, or compliance-sensitive claims
That scoring model is not sacred. It is a starting point.
If you work in supplements, apparel, beauty, electronics, grocery, or any category where the tradeoffs are different, I want your feedback. Different categories may need different weighting, different term handling, and different compliance guardrails.