Yesterday's post was about catch, diagnose, fix. Here's one real incident, start
By Brett Bohannon · November 11, 2026 · Curated by George's Blog
Yesterday's post was about catch, diagnose, fix. Here's one real incident, start to finish.
Two listings for a supplement brand I manage got suppressed by Amazon for an FDA labeling-accuracy violation. The quick first appeal got denied.
The old way: you find out from a sales drop or a Seller Central check. Then you spend hours comparing listing copy, images, and the label line by line, trying to figure out what Amazon is actually upset about.
Here's what happened this time:
1. The suppression got flagged from my daily listing monitoring even before I was awake
2. A triage agent did a read-only scrub of both listings against the revised product label
3. It found the listing copy and images were out of step with the revised label
4. It also found several claims that weren't backed up: clinical claims, purity claims, and an NSF mention
5. It recommended against firing off another quick appeal. Fix the listing text and images so the listings, the label, and an unredacted COA all match, then submit one complete appeal
Where I stepped in: the agent didn't touch the appeal and didn't acknowledge the violation. I made the call on the fixes and on the appeal. The agent did the diagnosis, I made the decision.
The fix is the quick part. The diagnosis is where the hours go, and a rushed appeal with no diagnosis just burns an attempt.
This is part of the monitoring and triage agent series I'm running this week.
What's your process when a listing gets suppressed? And how many appeals have you burned guessing?