Amazon just changed how FBM penalties work.
By Vanessa Hung · September 13, 2026 · Curated by George's Blog
Amazon just changed how FBM penalties work.
Starting this month, Amazon is updating how it enforces policy violations on Fulfilled by Merchant offers. This change sits inside your Account Health dashboard, and it changes what gets flagged when a listing underperforms.
The working model for years was simple, one offer with bad metrics put the whole account at risk, so sellers pulled listings fast just to protect everything else.
Now Amazon evaluates the offer on its own, using Cancellation Rate, Late Shipment Rate, Order Defect Rate, and On Time Delivery Rate as inputs.
If those metrics fail, only that specific offer gets deactivated, your other listings and your overall Account Health stay untouched, while you get a warning email before deactivation happens, with the exact metric that triggered it and what to fix.
This is a sequencing change where I think Amazon wants to separate the signal from the account so enforcement matches the actual source of the problem.
So start tracking performance at the offer level, not just the account level, the dashboard will show you exactly which ASIN is carrying risk before it becomes a deactivation.
And treat the warning email as your trigger point, not the deactivation itself, that email is where the fix window actually opens.
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♻️ If you manage a catalog with multiple FBM offers, repost this so your team catches it.
#AmazonSellers #FBM #AccountHealth #SellerCentral #Ecommerce