Got a random "Amazon" text and panicked?
By Vanessa Hung · September 29, 2026 · Curated by George's Blog
Got a random "Amazon" text and panicked?
You've felt that little jolt, wondering if it's real or someone trying to get your card number.
Every year, something like 360,000 people reach out to Amazon asking the exact same thing: is this actually from them?
And honestly, that number tracks because scam messages have gotten scary good at copying the real thing, like having the logo, the tone, the fake urgency about a suspended account or a refund sitting there waiting.
That kind of guessing game is exhausting when you are just trying to run your brand and not spend your morning cross-checking sender addresses and links.
Amazon just made it easier to answer that question without the guesswork, rolling out a new feature inside Alexa for Shopping where you can ask whether a message, email, call, or text actually came from them.
You describe what you got and when, Alexa checks it against Amazon's own record of everything it has ever sent out, and you get a straight answer back: confirmed, not from Amazon, or unable to verify.
It joins two other options worth keeping in your back pocket: forwarding anything suspicious to [email protected], or running it through the verification form on Amazon's customer service pages, both free and open to anyone.
So next time you receive an unexpected OTP code, you will know how to verify it before something goes wrong.
#AmazonSeller #EcommerceTips #BrandProtection #AmazonScams #OnlineSellers