Website claims can now get your Amazon listing flagged. And it wasn’t the listin
By Vanessa Hung · November 14, 2026 · Curated by George's Blog
Website claims can now get your Amazon listing flagged.
And it wasn’t the listing copy that triggered it; the notice pointed at the brand’s own website, its ads, and influencer content, all sending shoppers to one ASIN.
What surprised me is that, in every policy notice I’ve read, this is the first time I’ve seen Amazon issue a violation for claims made outside Amazon.
And all this happened due to some disease claims about PCOS symptoms and fertility, plus results stated as fact with nothing backing them up.
On top of that, the review and bestseller claims on the website didn’t match what the Amazon listing showed, and Amazon counted that against the brand too.
So the logic is simple once you see it: if a claim isn’t allowed on your Amazon listing, it isn’t allowed in the content that sends traffic to that listing either.
Which means the compliance check can now reach past Seller Central, into website copy, paid ads on other platforms, and every affiliate or creator caption pointing back to Amazon.
And honestly, keeping track of what a supplement can say on Amazon was already a part-time job, now it follows the brand around the internet.
That’s why, before the next campaign or creator brief goes out, I’d read every claim through Amazon’s eyes, and anything that treats a condition or promises a percentage needs proof or needs to go.
Hope this saves you some time.
And if you need help solving this or even more complex issues on Amazon, DM me or contact us here: https://lnkd.in/erP4RJuV