Amazon’s infringement form just got an AI assistant. Because reporting a copycat
By Vanessa Hung · November 15, 2026 · Curated by George's Blog
Amazon’s infringement form just got an AI assistant.
Because reporting a copycat on Amazon means choosing the right infringement type, gathering the evidence that type asks for, and filling out a form, and a report that misses something risks being rejected, which is a lot to learn when the goal is simply to protect the brand.
So I sat down with Amazon’s help page and the new announcement to see what changed.
And the change is simple, because Brand Registry now gives Rights Owners and Registered Agents an AI-powered Reporter Assistant inside its Report Infringement form, where trademark, copyright, and patent violations get reported.
It then guides each step, from choosing the infringement type to explaining the required evidence and clearing form errors before submission, to help reduce rejection notices.
Also worth knowing, it only offers guidance based on Amazon’s policies and help content, so every report still goes through standard review, and acceptance is never promised.
And to try it, open https://lnkd.in/es6BwUQa and click Ask Reporter Assistant, where typed questions or suggested prompts are available at any step.
Overall, the form now explains itself right where mistakes happen, though trademark reports can only select marks already added to your Brand Registry account, so the enrollment still has to come first.
Hope this saves you some time.
And if you're having trouble with Brand Registry, whether it's a rejected application or a mismatch with your trademark details, feel free to DM me or reach out to our team directly: https://lnkd.in/ewkxxhjF