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By Tyler Wallis · October 20, 2025 · Curated by George's Blog

Amazon just announced a slew of fee changes going into effect January.

I’ve reviewed all the documents and summarized the ones that matter most for brands 👇

1️⃣ 𝗛𝗶𝗴𝗵𝗲𝗿 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝗲𝗲𝘀 𝗳𝗼𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗽𝗿𝗶𝗰𝗲𝗱 $𝟱𝟬 𝗼𝗿 𝗺𝗼𝗿𝗲

Large-standard products (most items) will see an average 6.1% increase, while small-standard products will see a 15.4% increase on average.

→ What it means: Combined with modest increases on $10–$50 items (~1%) and no increase below $10, Amazon is clearly rewarding lower-priced products.

2️⃣ 𝗚𝗿𝗼𝗰𝗲𝗿𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗻𝗼𝘄 𝗲𝘅𝗲𝗺𝗽𝘁 𝗳𝗿𝗼𝗺 𝗹𝗼𝘄-𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆-𝗹𝗲𝘃𝗲𝗹 𝗳𝗲𝗲𝘀

These fees will now apply to other categories at the SKU level instead of the parent-ASIN level.

→ What it means: This removes a disincentive for Food & Beverage brands managing perishable goods and helps top sellers avoid charges when slow variants run low.

3️⃣ 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗙𝗲𝗲𝘀 𝗮𝗿𝗲 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴

Lighter products: +9–25% Heavier products: +100%+ per unit

→ What it means: Bias heavily toward shipping 5+ pallets (LTL) or 5+ cases (SPD), especially for products over 7 lbs.

4️⃣ 𝗔𝗴𝗲𝗱-𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗳𝗲𝗲𝘀 𝗱𝗼𝘂𝗯𝗹𝗶𝗻𝗴 𝗳𝗼𝗿 𝟭𝟮+ 𝗺𝗼𝗻𝘁𝗵 𝘀𝘁𝗼𝗰𝗸

12+ months → +100% 15+ months → +133% Removal fees ↓ ≈10%

→ What it means: Watch aging inventory closely and mark down, remove, or liquidate anything not moving after 12 months.

5️⃣ 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝗲𝗲𝘀 𝗳𝗼𝗿 “𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝗹𝗸𝘆” 𝗶𝘁𝗲𝗺𝘀

Items 18-37 in. on the longest side → −$2.07 lower fee per unit

→ What it means: Selling baby cots, umbrellas, or similar? FBA just became more cost-effective.

6️⃣ 𝗖𝗼𝘂𝗽𝗼𝗻 𝘃𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗳𝗲𝗲𝘀 𝗰𝗮𝗽𝗽𝗲𝗱 𝗮𝘁 $𝟮,𝟬𝟬𝟬 (𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗡𝗼𝘃 𝟱)

→ What it means: Perhaps after weaker Prime Day coupons, Amazon is limiting downside risk to encourage stronger Black Friday / Cyber Monday deals. Applies to coupons driving $80K+ in sales.

7️⃣ 𝗠𝘂𝗹𝘁𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗙𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 (𝗠𝗖𝗙) & 𝗕𝘂𝘆 𝘄𝗶𝘁𝗵 𝗣𝗿𝗶𝗺𝗲 𝗳𝗲𝗲𝘀 𝗿𝗶𝘀𝗶𝗻𝗴

Fee hikes are roughly 3× higher than FBA.

→ What it means: DTC and wholesale fulfillment are catching up to carrier-rate costs, widening the FBA vs MCF/BwP cost gap.

8️⃣ 𝗔𝗪𝗗 𝗪𝗲𝘀𝘁 𝘀𝘁𝗼𝗿𝗮𝗴𝗲 𝗳𝗲𝗲𝘀 𝘂𝗽 𝟭𝟵%

→ What it means: Overcapacity and delays persist in the West. This adjustment may finally help balance AWD supply and demand, still one of the biggest blockers to adoption.

Make sure you have a plan in place to offset (or harness) these fee changes. DM me if you don't.

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