Post | Feed | LinkedIn
By Tyler Wallis · September 22, 2025 · Curated by George's Blog
Amazon’s new Virtual Multipacks stirred up a storm.
Last week’s post went semi-viral with dozens of DMs.
I distilled the biggest takeaways from those conversations into a simple one-page checklist for FBA brands (below). It covers the pitfalls, profit levers, and strategy points you’ll want to double-check before these multipacks roll out.
Quick reminders:
• VMP listings will begin showing under Manage Inventory on September 26
• You can review, edit, or delete them before they go live
• They’ll be shoppable for customers starting October 13
This is one of the most meaningful changes this year on Amazon. Done right, VMPs can boost basket size, test multipack demand, and set you up for smarter FBA fee savings with hard multipacks down the road.
Are you planning to lean into multipacks from day one?