Amazon is quietly changing how A+ Content works
By Steven Pope · June 14, 2026 · Curated by George's Blog
Amazon is quietly changing how A+ Content works
Most sellers will sleep right through it
Premium A+ access is expanding to more Seller Central brand owners
Amazon has not said every brand owner
gets it instantly with zero requirements
So do not assume you are in
until you check your own account
What is locked down is bigger anyway
Amazon now grades your A+ behind the scenes
with a weekly quality score
Premium A+
It is not basic A+ with nicer fonts
It hands you interactive hotspots
Full width imagery
Video inside the listing
Q and A modules that kill objections
before they reach your reviews
More page real estate
More ways to convert
But the real shift is the scorecard
Amazon's Content Quality Analysis tool reruns every week
on anything you create or update
It measures readability
Completeness
Visual quality
and conversion
Two labels decide your fate
Recommendations Available means you cleared the bar
and Amazon is offering optional upgrades
Needs Improvement means your content
may be dragging conversion down
while you pay full freight for the same traffic
The reality is a public scorecard separates
the builders from the uploaders
Write for skim readers
Short lines
clear claims
no walls of text
Cover the full story
Answer the questions buyers ask before they hit add to cart
Make the visuals pull weight
Clean modules
readable text on images
real product context
Treat every module like a salesperson
If it does not earn the click
cut it
Check your account for Premium access
Then build to beat the score
The seller who treats this like strategy wins the page
The set and forget crowd gets checkmated