The Wire · Advertising · November 5, 2026
CPI | Amazon Accused of Rigging Ad Auctions With Hidden Fees of Up to 250%
Reported by PYMNTS.com. Relevance 79 of 100 for Amazon sellers.
More advertising on the wire
- Holy Ads — r/FulfillmentByAmazon, discovered November 5, 2026
“<!-- SC_OFF --><div class="md"><p>Anyone notice the massive amount of ad slots that popped into the SERPs today. Our scrapes are seeing 16-20 ad slots above the fold vs 8-12 organic. </p> <p>This is for the Grid Layout on a Browser (PC/Mac).” — r/FulfillmentByAmazon
- Amazon advertisers gain purchase audiences from Attain's 14 million consumers — PPC Land, discovered November 5, 2026
“Attain, a company that sells purchase data gathered through its own consumer apps, said on November 5, 2026 that advertisers can now build and activate its purchase-based audiences directly inside Amazon Ads DVA+, the display, video and audio buying product that took over from the Amazon DSP name in September.” — PPC Land
- Amazon drops off-screen ads from impression counts, expects 63% fewer — PPC Land, discovered November 3, 2026
- Amazon Ad Revenue Growth Slows in Q3, Earnings Miss Projections — RS Web Solutions, discovered October 31, 2026
“However, in Q3, the company reported a marked decline, with advertising revenue growth slowing to 11%.” — RS Web Solutions
- Early spending and creative refreshes key to Black Friday advertising success, says Lebesgue — InternetRetailing, discovered October 29, 2026
“The company’s latest BFCM Advertising Benchmark Report found that the cost of reaching shoppers on Meta rose by 51% during Black Friday Cyber Monday (BFCM) week compared with September.” — InternetRetailing
What operators say about advertising
- Amazon just made Sponsored Brands a one click add on by Steven Pope, September 21, 2026
- Amazon is about to change how we run ads. by Mansour Norouzi, July 24, 2026
- Amazon's PPC console keeps telling me to pause our best customer-acquisition cam by Mansour Norouzi, May 28, 2026
- 'Sicherlich nicht mehr lange kostenlos' habe ich vor 4 Wochen geschrieben 🎯 Am by Florian Nottorf, March 17, 2026
- From January 1, 2026, Amazon changed how it attributes sales to ads, giving more by Prem Gupta, February 10, 2026