The Wire · Advertising · October 16, 2026

Amazon Brand Awareness Ad Tool Emerges From Beta 01/27/2025

Reported by MediaPost. Relevance 73 of 100 for Amazon sellers.

More advertising on the wire

Holy Ads — r/FulfillmentByAmazon, discovered November 5, 2026
“<div class="md"><p>Anyone notice the massive amount of ad slots that popped into the SERPs today. Our scrapes are seeing 16-20 ad slots above the fold vs 8-12 organic. </p> <p>This is for the Grid Layout on a Browser (PC/Mac).” — r/FulfillmentByAmazon
CPI | Amazon Accused of Rigging Ad Auctions With Hidden Fees of Up to 250% — PYMNTS.com, discovered November 5, 2026
Amazon advertisers gain purchase audiences from Attain's 14 million consumers — PPC Land, discovered November 5, 2026
“Attain, a company that sells purchase data gathered through its own consumer apps, said on November 5, 2026 that advertisers can now build and activate its purchase-based audiences directly inside Amazon Ads DVA+, the display, video and audio buying product that took over from the Amazon DSP name in September.” — PPC Land
Amazon drops off-screen ads from impression counts, expects 63% fewer — PPC Land, discovered November 3, 2026
Amazon Ad Revenue Growth Slows in Q3, Earnings Miss Projections — RS Web Solutions, discovered October 31, 2026
“However, in Q3, the company reported a marked decline, with advertising revenue growth slowing to 11%.” — RS Web Solutions