The Wire · Advertising · October 11, 2026

Amazon DSP advertisers in 9 countries get brand penetration maps without AMC

“Geographic Insights and Activation, known as GIA, "now offers pre-built penetration indices directly in the location widget of DVA+ with advanced settings, allowing advertisers to visualise brand penetration and activate geographic optimisation without Amazon Marketing Cloud (AMC) set-up," according to Amazon.” — PPC Land

Reported by PPC Land. Relevance 86 of 100 for Amazon sellers.

Read the full story at PPC Land

More advertising on the wire

‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth — Digiday, discovered October 7, 2026
“According to five media buyers who spoke to Digiday, client spending on Amazon Ads prior to Prime Day is up 15-40%, compared with last year, and expected to grow by as much as a third by the end of 2026.” — Digiday
Amazon Brings 15-Second Autoplay Video Ads to Alexa+ Echo Shows — TechRepublic, discovered October 6, 2026
“Amazon Ads said on Sept. 30 that videos lasting 15 seconds or less can now start in full-screen mode on supported devices, with the sound muted.” — TechRepublic
Amazon DSP puts AI agents at the centre of buying, creative and targeting: Ankur Rathi — Exchange4Media, discovered October 6, 2026
“Speaking at the e4m Real Time Programmatic Advertising Conference 2026, Ankur Rathi, Head, Amazon DSP, Amazon Ads, said AI tools aim to solve problems marketers have battled for years: wastage, efficiency, creative and measurement, now compounded by brand safety, security, and choice.” — Exchange4Media
Amazon unBoxed 2026: How Amazon is Automating Programmatic Advertising with AI - portada-online.com — portada-online.com, discovered October 4, 2026
“At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.” — portada-online.com
Amazon unifies its advertising platform and expands Ads Agent to manage campaigns using artificial intelligence — Marketing4eCommerce, discovered October 1, 2026
“Amazon has unified DSP and Sponsored Ads into Ads Agent and has introduced DVA+, with new AI capabilities to create and optimize campaigns.” — Marketing4eCommerce

What operators say about advertising

Amazon just made Sponsored Brands a one click add on by Steven Pope, September 21, 2026
Amazon is about to change how we run ads. by Mansournorouzi, July 24, 2026
Amazon's PPC console keeps telling me to pause our best customer-acquisition cam by Mansournorouzi, May 28, 2026
'Sicherlich nicht mehr lange kostenlos' habe ich vor 4 Wochen geschrieben 🎯 Am by Florian Nottorf, March 17, 2026
From January 1, 2026, Amazon changed how it attributes sales to ads, giving more by Prem Gupta, February 10, 2026

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