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By Himanshu Verma · August 18, 2025 · Curated by George's Blog
👉 Amazon has recently rolled out Placement Bid Adjustments for Sponsored Brands (SB) campaigns- It was previously only available for Sponsored Products (SP).💡 What it means?↳ Greater control = higher efficiencyNow adjust bids based on which placements perform best. Helps drive higher efficiency and engagement.↳ More dataIt's now possible to have a breakdown of placements and performance, to understand where AB ads are appearing more and the respective engagement and conversions.With SP campaigns, placement adjustments have been a game-changer — we’ve seen 📈 5–8x higher conversions (even higher in some cases) from top-of-search placements compared to others.✅ Now that this lever is available for SB, the potential impact is huge, especially since SB bids tend to be higher.hashtag#amazon hashtag#sponsoredads hashtag#itsalwaysdayone