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By Himanshu Verma · August 18, 2025 · Curated by George's Blog
🔥 Don’t Let Event CPCs Drain Your BudgetMajor events bring a surge in traffic — and often significantly higher CPCs 💸 If bids are not increased, esp. on high-performing targets, there’s a strong chance you’ll either lose conversions 📉 or impressions altogether 👀.Equally important:Post-event, bids should be promptly adjusted back to pre-event levels to restore earlier performance and to avoid paying inflated CPCs unnecessarily.🛠 There are 2 effective approaches in this scenario:1️⃣ Amazon’s Built-in Bid Adjustment Feature↳ It allows you to increase bids by a defined % during event days.↳ Automatically reverts after the event.↳ Additionally, you can specify certain hours ⏰ for the bid increase 2️⃣ Bulk File Method↳ Save a copy of the current bids.↳ Create a separate version with the new bids and upload.↳ Post-event, upload the saved copy to instantly revert to earlier bid levels.I personally prefer option 2, as it gives more control over which KW or product targets to increase bids on, as the bid adjustment rule works at a campaign level.But option 1 is simpler to implement if you don't like to work with the bulk files.A quick but useful optimisation step to:✔️ Boost performance during event time✔️ Protect efficiency after it’s overhashtag#amazon hashtag#sponsoredads