Amazon just gave sellers a way to make their most important ads seriously more a
By Christophermrawlings · April 29, 2026 · Curated by George's Blog
Amazon just gave sellers a way to make their most important ads seriously more attention-grabbing. Almost nobodys gonna notice this new opportunity at first though. Are you gonna be one of the first to take advantage of it?
Up til now the main ad type most sellers used on Amazon was basically plain and pretty boring.
You could pay to get your product shown but you couldn’t really do much to add any style or creative to it.
Now you can though.
Amazon is starting to let sellers add video to Sponsored Product ads, and these are some of the most seen ads on the whole platform.
That means now you’ve got the chance to make those ads stand out more and potentially get a lot more clicks from them.
Theres a weird part to this update though…
When you first set up the ad it doesn’t look like this video option even exists.
And that means a lot of people are probably gonna miss it.
To activate this video option you need to create the campaign first then go back into it and click into the Ads section then look for a Video tab. Thats where this upload option shows up.
So you can see Amazon pretty much hid away one of its biggest ad updates in ages.
If you see this in your account then test it out for sure.
Now if you’re tired of just reading and guessing at this stuff and youre ready to grow your Amazon sales faster then sign up for the AI Amazon PPC Challenge we're running 27th April to 1st May.
↳ Grab a ticket before they sell out - https://bit.ly/47v5xY7