⚔️ 25 DAYS TO GO ⚔️
By Christophermrawlings · August 7, 2026 · Curated by George's Blog
⚔️ 25 DAYS TO GO ⚔️
Over 200,000 in search volume, sitting in the top 10. On purpose.
This is one of our brands in the cinnamon space, worked on by the legend that is Santino, and look at where it now ranks organically:
Ceylon cinnamon (125k searches): top 10
Cinnamon (76k searches): climbing into the top 10
Ceylon cinnamon powder (67k searches): locked in the top 10
Cinnamon powder (48k searches): top 20 and rising
That's the whole game. Get your biggest, highest-volume keywords ranking organically, and the sales come in without paying for every click.
But ranking is only half of it. Once the traffic lands, the listing has to convert. And the only way you actually improve that is by testing, consistently.
Most sellers test their main image once, see a small lift, and move on. The brands that win never stop. They're always running the next test, because there's always more to pull out of the same traffic. Small wins, stacked over and over, are what separate a good listing from a category leader.
Rank for the big terms, then keep testing your way to more sales from every visitor. That's how you scale without your ad bill scaling with you.
Huge credit to Santino Lucangeli for the work on this one.
Want the exact search term skill that helped Santino Lucangeli pull this off? Comment "skill" and repost, and I'll send it over.
And in 25 days we break the whole system down live inside the PPC Challenge: https://lnkd.in/evuhYrDP