Amazon is literally paying people to launch new products right now, and most sel
By Christophermrawlings · August 3, 2026 · Curated by George's Blog
Amazon is literally paying people to launch new products right now, and most sellers have no idea.
But there's an October 31 catch that could wipe it out for you.
The New Selection Program (2026) gives every eligible new-to-FBA branded ASIN a stack of launch credits automatically. No forms, no claims. Reduced referral fees on your first 200 units, $75 in Vine credits, $50 in coupon credits, and no storage, surcharge or low-inventory fees on your first 200 units for 120 days. Free returns too.
For a launch, that's real money back in your pocket.
Here's the catch: to keep these perks on anything you list after Oct 31, you have to actively accept the new program terms before that date. Miss it and your new launches get nothing.
One more thing, it doesnt stack with New Seller Incentives (those get used first), and the free windows shrank from 180 days to 120. So your launch runway is tighter, plan your velocity and ad spend around it.
Planning any new-to-FBA launches before year end? Might be worth checking your seller incentive dashboard to make sure you're enrolled for after Oct 31.