New in the Amazon Ads console: "Use AI to expand and optimize in multiple countr
By isaac-gross-289818ba · September 19, 2026 · Curated by George's Blog
New in the Amazon Ads console: "Use AI to expand and optimize in multiple countries."
Spotted this today in the Sponsored Products campaign setup. Under Country, there are now three options:
1. Advertise only in the United States
2. Advertise in multiple countries
3. Use AI to expand and optimize in multiple countries
That third one is the interesting part. Per Amazon, it will automatically optimize and manage your campaign in countries where you have eligible matching products. And it may include countries where your products are sold through the Amazon Global Store program.
Accelerate is right around the corner, and that's when Amazon usually drops a wave of new ad features.
Excited for what's to come!