Amazon just added a new ad placement right in the Search Results! In the search
By Isaac Gross · October 16, 2026 · Curated by George's Blog
Amazon just added a new ad placement right in the Search Results!
In the search results right under the “Customers frequently viewed” row there’s a little blue bubble:
“Sponsored · What do influencers say about Roeene garlic presses?”
Click it and the Alexa for shopping panel opens on the side. It answers the question for you: “Over 60 influencers recommend this garlic press...” Then it shows the product card with Add to Cart, plus follow-up questions to keep you engaged.
These get triggered from Sponsored Prompts. Looks like Amazon is experimenting with rolling out more and more Sponsored Prompts.
Have you seen it perform well for your brands?