AMAZON, FINALLY!! AMAZON ADVERTISERS WILL LOVE THIS!
By isaac-gross-289818ba · September 17, 2026 · Curated by George's Blog
AMAZON, FINALLY!! AMAZON ADVERTISERS WILL LOVE THIS!
Amazon just made a small change to the Ad Console. If you spend your days in there, you already know how big this actually is.
You can now select any custom date range at the account level, going back to July 14, 2025.
Until now, if you took over an account and wanted to see what they spent during a specific window more than 90 days back, there was no clean way to do it. Your best option was Year to Date or Lifetime, and even then you only got the numbers broken down by month.
Now you just pick the exact dates you need.
For accounts where there is no historical data saved and the Ad Console is all you have to work with, this is a big deal.
Small change, big win for advertisers.