I keep coming back to this one.
By Elizabeth Greene · September 21, 2026 · Curated by George's Blog
I keep coming back to this one.
Campaign Manager gives you last touch credit.
One campaign gets the order.
So you look at the report, you see a Sponsored Display campaign with spend and almost no sales attributed to it, and you turn it off.
Sounds like the obvious call.
Then sales dip and nothing in the console explains why.
The path to purchase data in AMC is the only place I've found that actually shows this.
When we pull it, shoppers are usually taking four or more interactions before they buy.
Sponsored Products, Sponsored Brands, Sponsored Display and sometimes DSP, all of them touching the same person, and in the console one of those gets the credit.
Most of the brands I've looked at aren't going to go set up an AMC instance and write SQL to answer this.
I get that.
So when you pause a campaign that looks like it's doing nothing, how do you check whether sales held after?