This is my face every time I audit a new account and find keywords with clicks..
By Elizabeth Greene Junglr · November 2, 2026 · Curated by George's Blog
This is my face every time I audit a new account and find keywords with clicks...clicks...more clicks...
and ZERO sales 🤨
I’ve seen it in so many of the audits we’ve done.
Seriously...why are we still paying for these?
They had their chance.
They proved they just don’t convert for the brand.
Those are ghost keywords đź‘»
And they’re quietly eating your budget.
Here’s what my team does with them.
We don’t pause them. We don’t delete them.
We drop the bid so low they basically stop getting impressions.
A soft pause.
We keep the data. We keep the option to bring them back.
We just stop paying for them.
We’ve been doing this since we managed bids by hand, nine years ago.
It’s still one of the most useful things a bid system can do.
And with Black Friday and Cyber Monday right around the corner?
Holiday traffic makes ghost keywords more expensive, not less.
Find them BEFORE the holidays. Not after.
We’ve opened just a few FREE audit slots this November.
Grab one before someone else does đź‘€
Link in the first comment 👇