The Wire · Advertising · October 14, 2026

Nectar Launches Customer Atlas, Extending Amazon Marketing Cloud Audience Targeting From Display Into Search Bidding

Reported by Yahoo Finance. Relevance 79 of 100 for Amazon sellers.

More advertising on the wire

Amazon drops off-screen ads from impression counts, expects 63% fewer — PPC Land, discovered November 3, 2026
Amazon Ad Revenue Growth Slows in Q3, Earnings Miss Projections — RS Web Solutions, discovered October 31, 2026
“However, in Q3, the company reported a marked decline, with advertising revenue growth slowing to 11%.” — RS Web Solutions
Early spending and creative refreshes key to Black Friday advertising success, says Lebesgue — InternetRetailing, discovered October 29, 2026
“The company’s latest BFCM Advertising Benchmark Report found that the cost of reaching shoppers on Meta rose by 51% during Black Friday Cyber Monday (BFCM) week compared with September.” — InternetRetailing
Sudden ROAS Drops Since September? — r/FulfillmentByAmazon, discovered October 23, 2026
“The suggested ppc cost increase is dramatic: 5x increased cost that far exceeds what the category should support, up to $5 a click for an average $10-$17 sell price in the category.” — r/FulfillmentByAmazon
Amazon's $100-a-day Full-Funnel campaigns hand targeting to AI, ADOTAT says — PPC Land, discovered October 18, 2026