The countdown to Prime Day has begun. The biggest risk this year? Thinking you h
By Laura Meyer · April 28, 2026 · Curated by George's Blog
The countdown to Prime Day has begun.
The biggest risk this year? Thinking you have time to figure it out later.
Last year, the shift to a four-day event significantly changed how media pacing should be approached, as well as when the key shopping windows occur.
This year, the stakes (and the dates) are shifting again. You can either scramble at the finish line or build a moat around your brand right now.
Join Victoria Reese, Matt Koski, Antonieta Lairet, and myself this Thursday.
We’re breaking down:
-How the new date changes your inventory and bidding logic.
-What we learned from 2025’s first-ever 4-day marathon.
-The exact "client-ready" checklist we use to prep for high growth results.
Register here to get the checklist early: https://lnkd.in/dwesibeW