Want to apply what Prime Big Deal Days taught us to your holiday ad strategy? Am
By Laura Meyer · October 30, 2026 · Curated by George's Blog
Want to apply what Prime Big Deal Days taught us to your holiday ad strategy?
Amazon’s DVA (formerly DSP) has long had skeptics. What we’re seeing firsthand is that when it’s built into your media plan correctly and informed by AMC insights, it can bring in incremental new customers at scale, not just bring existing customers back to buy again.
The full Prime Big Deal Days recap has the data, and what it means for Black Friday and Cyber Monday.
Scan the QR code to download it, or comment HOLIDAY and I’ll send you the link.