45.6% of TikTok-discovered purchases don't close on TikTok Shop. If your reporti
By Laura Meyer · October 22, 2026 · Curated by George's Blog
45.6% of TikTok-discovered purchases don't close on TikTok Shop.
If your reporting stops at the TikTok attribution, you're missing nearly half the story.
Our new 2026 consumer research follows the shopper from the scroll to the sale.
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#TikTokShop #AmazonAdvertising #Ecommerce #RetailMedia #SocialCommerce