Prime Big Deal Days ended. Creator-driven sales didn’t. The day after the event,
By Laura Meyer · October 20, 2026 · Curated by George's Blog
Prime Big Deal Days ended. Creator-driven sales didn’t.
The day after the event, they ran 5.2x a normal day. Brands running creator campaigns saw traffic rise 44% on event days. Brands without them saw it fall 12%.
Creators are one chapter of our Prime Big Deal Days 2026 report. The rest covers who really drove the growth, why cheaper clicks didn’t mean better returns, and our four calls for Black Friday and Cyber Monday.
Swipe through, then scan the QR code to get the full report