Sponsored Brand ads NO longer include custom images??? I did not expect this to
By Destaney Wishon · May 6, 2026 · Curated by George's Blog
Sponsored Brand ads NO longer include custom images???
I did not expect this to be fully rolled out, I had hoped it was a test, but it seems that is not the case here.
The headline billboard ad was one of my favorite ad types, but now you can no longer launch them 👎
This decision to discontinue custom images seems short sighted. We all wanted more video placements, but not at the mercy of one of the strongest performing ad types in search.
The good news?
Legacy campaigns are still live, and still seen within search.
The bad news?
They no longer win premium placements.
The premium inventory is now being given to SBV.
Other quick callouts -
🔶 The new Sponsored Brands collections format will support up to 10 products. It looks okay in search as a horizontal scroll bar.
🔶 Prompts are now showing directly under Sb Ad groups.
🔶 Auto campaigns are now available in SB - Amazon will create the most relevant collections of products from your catalog, based on your keyword targets and shopper queries.
If your only competitive advantage as an agency, SAAS, or brand, is REALLY good PPC, you are slowly losing your edge. Amazon is automating out all of the high friction operational aspects of PPC.
You BTR keep up 😎