Another unBoxed announcement that fell flat - Personalized store pages ✨ This an
By Destaney Wishon · November 10, 2026 · Curated by George's Blog
Another unBoxed announcement that fell flat - Personalized store pages ✨
This announcement deserved much more of the spotlight than it received!!!
It may not be a market moving announcement, but for brands, this could be a huge way to edge out the competition.
The ability to understand consumer insights on a much deeper level, AND personalize their store page experience based on those insights? Chef's Kiss 🤌🧑🍳💋
So far, I have surfaced the ability to -
🔶 Personalize pages by customer segment
🔶 See Cohort insights across funnel stages
🔶 Breakout shopper engagement by section and optimize widgets per section
As per usual, the natural language optimization experience is still early on for Amazon Ads. It's not incredibly intuitive to navigate optimizations, and there's been a few reporting discrepancies that have me tilting my head....but still.
This feature cool.
And as with everything Amazon, it's a directional guide to the future of Amazon.
(For both customers and brands)
The reason Jassy is dismissive of external agents? They're building Amazon to be a personalization powerhouse, and hoping they can get to know their customers better than any other platform.